{"id":2520,"date":"2020-06-08T01:50:35","date_gmt":"2020-06-08T01:50:35","guid":{"rendered":"https:\/\/course.oeru.org\/pmkt103\/?page_id=2520"},"modified":"2020-06-08T01:50:35","modified_gmt":"2020-06-08T01:50:35","slug":"syllabus","status":"publish","type":"page","link":"https:\/\/course.oeru.org\/pmkt103\/course-guide\/syllabus\/","title":{"rendered":"Syllabus"},"content":{"rendered":"<div id=\"content\" class=\"mw-body container\" role=\"main\">\n<div class=\"row\">\n<div class=\"col-md-12\">\n<div class=\"panel\">\n<div class=\"panel-body\">\n<div id=\"bodyContent\">\n<div id=\"mw-content-text\" lang=\"en\" dir=\"ltr\" class=\"mw-content-ltr\">\n<table class=\"oeru1 table table-striped\">\n<tbody>\n<tr>\n<th>Session\n<\/th>\n<th>Dates\n<\/th>\n<\/tr>\n<tr>\n<td><a href=\"#Getting_started\">Getting started<\/a>\n<\/td>\n<td>Independent study before starting the course.\n<\/td>\n<\/tr>\n<tr>\n<td><a href=\"#Session_0\">Session 0<\/a>\n<\/td>\n<td>Independent study (recommend 2 days)\n<\/td>\n<\/tr>\n<tr>\n<td><a href=\"#Session_1\">Session 1<\/a>\n<\/td>\n<td>Independent study (recommend 3 days)\n<\/td>\n<\/tr>\n<tr>\n<td><a href=\"#Session_2\">Session 2<\/a>\n<\/td>\n<td>Independent study (recommend 3 days)\n<\/td>\n<\/tr>\n<tr>\n<td><a href=\"#Session_3\">Session 3<\/a>\n<\/td>\n<td>Independent study (recommend 3 days)\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"mw-headline\" id=\"Getting_started\">Getting started<\/span><\/h2>\n<div class=\"panel iDevice\">\n\t<div class=\"panel-heading idevice-heading\">\n\t\t<div>\n\t\t\t<img decoding=\"async\" class=\"pedagogicalicon\" alt=\"summary\" src=\"https:\/\/course.oeru.org\/pmkt103\/wp-content\/themes\/oeru_course\/idevices\/Icon_summary.png\">\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h2>Course overview<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"panel-body\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<\/p>\n<p><b>Familiarise yourself with the course site and the course guide<\/b>\n<\/p>\n<ul>\n<li>Dates: Independent study before starting the course.\n<\/li>\n<li> Consult these pages for the information you need.\n<ul>\n<li> <a href=\"\/pmkt103\/startup\/about\" title=\"Principles of marketing\/PMKT103\/About\">About PMKT103<\/a>\n<ol>\n<li><a href=\"\/pmkt103\/startup\/start-here\" title=\"Principles of marketing\/PMKT103\/Start here\">Start here<\/a>\n<\/li>\n<li><a href=\"\/pmkt103\/course-guide\/overview\" title=\"Principles of marketing\/PMKT103\/Course guide\/Overview\">Course guide<\/a>\n<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<\/li>\n<li> Key activities:\n<ol>\n<li> Complete the <a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/survey.oeru.org\/index.php\/415354?lang=en\">OERu New Participant Survey<\/a>\n<\/li>\n<li> Complete the <a href=\"\/Principles_of_marketing\/PMKT103\/Start_here#5_things_you_need_to_do_before_starting_the_course\" title=\"Principles of marketing\/PMKT103\/Start here\">5 things you need to do before starting the course<\/a>\n<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<p>\n<\/p>\n<p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p>\n<\/p>\n<h2><span class=\"mw-headline\" id=\"Session_0\">Session 0<\/span><\/h2>\n<div class=\"panel iDevice\">\n\t<div class=\"panel-heading idevice-heading\">\n\t\t<div>\n\t\t\t<img decoding=\"async\" class=\"pedagogicalicon\" alt=\"summary\" src=\"https:\/\/course.oeru.org\/pmkt103\/wp-content\/themes\/oeru_course\/idevices\/Icon_summary.png\">\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h2>Orientation<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"panel-body\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<\/p>\n<p><b>Establish your personal learning environment (PLE) and declare yourself.<\/b>\n<\/p>\n<ul>\n<li> Dates: Independent study (recommend 2 days)\n<\/li>\n<li> Learning materials:\n<ol>\n<li> <a href=\"\/pmkt103\/learning-pathways\/orientation\/overview\" title=\"Principles of marketing\/PMKT103\/Orientation\/Overview\">Establish a personal learning environment<\/a>.\n<\/li>\n<\/ol>\n<\/li>\n<li> Key activities:\n<ol>\n<li>Work through the learning materials for this <a href=\"\/pmkt103\/learning-pathways\/orientation\/overview\" title=\"Principles of marketing\/PMKT103\/Orientation\/Overview\">learning pathway<\/a>\n<\/li>\n<li><a href=\"\/pmkt103\/learning-pathways\/orientation\/oeru-social-network\" title=\"Principles of marketing\/PMKT103\/Orientation\/Mastodon\">Post a &#8220;Toot&#8221; using the course PMKT103 hashtag<\/a>\n<\/li>\n<li><a href=\"\/pmkt103\/learning-pathways\/orientation\/oeru-forums\" title=\"Principles of marketing\/PMKT103\/Orientation\/Orientation\/Forums\">Create your forums account for PMKT103 and complete your profile page<\/a>\n<\/li>\n<li><a href=\"\/pmkt103\/learning-pathways\/orientation\/website-annotations\" title=\"Principles of marketing\/PMKT103\/Orientation\/Annotations\">Practise annotating a web page with the PMKT103 course code<\/a>\n<\/li>\n<li><a href=\"\/pmkt103\/learning-pathways\/orientation\/oeru-resource-bank\" title=\"Principles of marketing\/PMKT103\/Orientation\/Resource bank\">Create your bookmarks account and search for links using PMKT103<\/a>\n<\/li>\n<li><a href=\"\/pmkt103\/learning-pathways\/orientation\/learning-journal-blog\" title=\"Principles of marketing\/PMKT103\/Orientation\/Blog\">Create a learning journal blog for PMKT103<\/a>\n<\/li>\n<li><a href=\"\/pmkt103\/learning-pathways\/orientation\/start-declare-yourself-challenge\" title=\"Principles of marketing\/PMKT103\/Orientation\/Start declare yourself challenge\">Complete the &#8220;Declare yourself challenge for PMKT103<\/a>\n<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<p>\n<\/p>\n<p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p>\n<\/p>\n<h2><span class=\"mw-headline\" id=\"Session_1\">Session 1<\/span><\/h2>\n<div class=\"panel iDevice\">\n\t<div class=\"panel-heading idevice-heading\">\n\t\t<div>\n\t\t\t<img decoding=\"async\" class=\"pedagogicalicon\" alt=\"summary\" src=\"https:\/\/course.oeru.org\/pmkt103\/wp-content\/themes\/oeru_course\/idevices\/Icon_summary.png\">\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h2>Product branding and distribution channels<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"panel-body\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<\/p>\n<p>These are the things you need to complete for this learning pathway.\n<\/p>\n<ul>\n<li> <b>Dates<\/b>: Independent study (recommend 3 days)\n<\/li>\n<li> <b>Learning materials<\/b>:\n<ol>\n<li> <a href=\"\/pmkt103\/learning-pathways\/product-branding-and-distribution-channels\/overview\" title=\"Principles of marketing\/PMKT103\/Product branding distribution channels\/Overview\">Product branding and distribution channels<\/a>\n<\/li>\n<\/ol>\n<\/li>\n<li> <b>Learning activities<\/b>:\n<ol>\n<li> <a href=\"\/pmkt103\/learning-pathways\/product-branding-and-distribution-channels\/video-signpost-brands-and-branding\" title=\"Principles of marketing\/PMKT103\/Product branding distribution channels\/Video signpost\">Brands and branding<\/a> (WEnote)\n<\/li>\n<li> <a href=\"\/pmkt103\/learning-pathways\/product-branding-and-distribution-channels\/brand-value\" title=\"Principles of marketing\/PMKT103\/Product branding distribution channels\/Branding\">Brand value<\/a>  (WEnote)\n<\/li>\n<li> <a href=\"\/pmkt103\/learning-pathways\/product-branding-and-distribution-channels\/distributing-the-product\" title=\"Principles of marketing\/PMKT103\/Product branding distribution channels\/Distributing the product\">Distributing the product<\/a> (WEnote)\n<\/li>\n<li> <a href=\"\/pmkt103\/learning-pathways\/product-branding-and-distribution-channels\/channel-strategy-decisions\" title=\"Principles of marketing\/PMKT103\/Product branding distribution channels\/Required reading 2\">Channel strategy decisions<\/a> (WEnote)\n<\/li>\n<li> <a href=\"\/pmkt103\/learning-pathways\/product-branding-and-distribution-channels\/marketing-channels\" title=\"Principles of marketing\/PMKT103\/Product branding distribution channels\/Marketing Channels\">Marketing channels<\/a> (WEnote)\n<\/li>\n<li> <a href=\"\/pmkt103\/learning-pathways\/product-branding-and-distribution-channels\/marketing-channel-relationships\" title=\"Principles of marketing\/PMKT103\/Product branding distribution channels\/Marketing channel relationships\">Marketing channel relationships<\/a> (WEnote)\n<\/li>\n<li> <a href=\"\/pmkt103\/learning-pathways\/product-branding-and-distribution-channels\/start-distribution-channels-skills-challenge\" title=\"Principles of marketing\/PMKT103\/Product branding distribution channels\/Distribution channels skills challenge\">Branding and distribution channels challenge<\/a>\n<\/li>\n<li> <a href=\"\/pmkt103\/learning-pathways\/product-branding-and-distribution-channels\/quiz\" title=\"Principles of marketing\/PMKT103\/Product branding distribution channels\/Quiz 1\">Quiz<\/a>\n<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<p>\n<\/p>\n<p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p>\n<\/p>\n<h2><span class=\"mw-headline\" id=\"Session_2\">Session 2<\/span><\/h2>\n<div class=\"panel iDevice\">\n\t<div class=\"panel-heading idevice-heading\">\n\t\t<div>\n\t\t\t<img decoding=\"async\" class=\"pedagogicalicon\" alt=\"summary\" src=\"https:\/\/course.oeru.org\/pmkt103\/wp-content\/themes\/oeru_course\/idevices\/Icon_summary.png\">\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h2>Leveraging promotion tools and tactics<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"panel-body\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<\/p>\n<p>These are the things you need to complete for this learning pathway.\n<\/p>\n<ul>\n<li> <b>Dates<\/b>: Independent study (recommend 3 days)\n<\/li>\n<li> <b>Learning materials<\/b>:\n<ol>\n<li> <a href=\"\/pmkt103\/learning-pathways\/leveraging-promotion-tools-and-tactics\/overview\" title=\"Principles of marketing\/PMKT103\/Leveraging promotion tools\/Overview\">Leveraging promotion tools and tactics<\/a>\n<\/li>\n<\/ol>\n<\/li>\n<li> <b>Learning activities<\/b>:\n<ol>\n<li> <a href=\"\/pmkt103\/learning-pathways\/leveraging-promotion-tools-and-tactics\/video-signpost-marketing-communications\" title=\"Principles of marketing\/PMKT103\/Leveraging promotion tools\/Video signpost 2\">Marketing communications<\/a> (WEnote)\n<\/li>\n<li> <a href=\"\/pmkt103\/learning-pathways\/leveraging-promotion-tools-and-tactics\/audio-signpost-business-promotion\" title=\"Principles of marketing\/PMKT103\/Leveraging promotion tools\/Business promotion\">Business promotion<\/a> (WEnote)\n<\/li>\n<li> <a href=\"\/pmkt103\/learning-pathways\/leveraging-promotion-tools-and-tactics\/integrated-marketing-and-communications\" title=\"Principles of marketing\/PMKT103\/Leveraging promotion tools\/Integrated comms\">Integrated marketing and communications<\/a> (WEnote)\n<\/li>\n<li> <a href=\"\/pmkt103\/learning-pathways\/leveraging-promotion-tools-and-tactics\/regulation-of-marketing\" title=\"Principles of marketing\/PMKT103\/Leveraging promotion tools\/Regulations\">Regulation of marketing<\/a> (WEnote)\n<\/li>\n<li> <a href=\"\/pmkt103\/learning-pathways\/leveraging-promotion-tools-and-tactics\/video-signpost-cross-cultural-marketing-communications\" title=\"Principles of marketing\/PMKT103\/Leveraging promotion tools\/Video signpost 3\">Cross-cultural marketing communications<\/a> (WEnote)\n<\/li>\n<li> <a href=\"\/pmkt103\/learning-pathways\/leveraging-promotion-tools-and-tactics\/start-promotion-tools-skills-challenge\" title=\"Principles of marketing\/PMKT103\/Leveraging promotion tools\/Promotion tools skills challenge\">Promotion tools challenge<\/a>\n<\/li>\n<li> <a href=\"\/pmkt103\/learning-pathways\/leveraging-promotion-tools-and-tactics\/quiz\" title=\"Principles of marketing\/PMKT103\/Leveraging promotion tools\/Quiz 1\">Quiz<\/a>\n<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<p>\n<\/p>\n<p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p>\n<\/p>\n<h2><span class=\"mw-headline\" id=\"Session_3\">Session 3<\/span><\/h2>\n<div class=\"panel iDevice\">\n\t<div class=\"panel-heading idevice-heading\">\n\t\t<div>\n\t\t\t<img decoding=\"async\" class=\"pedagogicalicon\" alt=\"summary\" src=\"https:\/\/course.oeru.org\/pmkt103\/wp-content\/themes\/oeru_course\/idevices\/Icon_summary.png\">\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h2>The power of digital marketing<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"panel-body\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<\/p>\n<p>These are the things you need to complete for this learning pathway.\n<\/p>\n<ul>\n<li> <b>Dates<\/b>: Independent study (recommend 3 days)\n<\/li>\n<li> <b>Learning materials<\/b>:\n<ol>\n<li> <a href=\"\/pmkt103\/learning-pathways\/the-power-of-digital-marketing\/overview\" title=\"Principles of marketing\/PMKT103\/Digital marketing\/Overview\">The power of digital marketing<\/a>\n<\/li>\n<\/ol>\n<\/li>\n<li> <b>Learning activities<\/b>:\n<ol>\n<li> <a href=\"\/pmkt103\/learning-pathways\/the-power-of-digital-marketing\/video-signpost-digital-marketing\" title=\"Principles of marketing\/PMKT103\/Digital marketing\/Video signpost\">Video signpost: Digital marketing<\/a> (WEnote)\n<\/li>\n<li> <a href=\"\/pmkt103\/learning-pathways\/the-power-of-digital-marketing\/the-reach-of-the-internet\" title=\"Principles of marketing\/PMKT103\/Digital marketing\/Reach of the internet\">Reach of the internet<\/a> (discussion forum)\n<\/li>\n<li> <a href=\"\/pmkt103\/learning-pathways\/the-power-of-digital-marketing\/social-and-digital-media-marketing\" title=\"Principles of marketing\/PMKT103\/Digital marketing\/Required reading 2\">Social and digital media marketing<\/a> (WEnote)\n<\/li>\n<li> <a href=\"\/pmkt103\/learning-pathways\/the-power-of-digital-marketing\/social-media-and-technology-trends\" title=\"Principles of marketing\/PMKT103\/Digital marketing\/Required reading 3\">Social media and technology trends<\/a> (WEnote)\n<\/li>\n<li> <a href=\"\/pmkt103\/learning-pathways\/the-power-of-digital-marketing\/digital-marketing-strategies\" title=\"Principles of marketing\/PMKT103\/Digital marketing\/Digital marketing strategies\">Digital marketing strategies<\/a> (WEnote and resource bank activity)\n<\/li>\n<li> <a href=\"\/pmkt103\/learning-pathways\/the-power-of-digital-marketing\/start-digital-marketing-skills-challenge\" title=\"Principles of marketing\/PMKT103\/Digital marketing\/Digital marketing skills challenge\">Digital marketing challenge<\/a>\n<\/li>\n<li> <a href=\"\/pmkt103\/learning-pathways\/the-power-of-digital-marketing\/quiz\" title=\"Principles of marketing\/PMKT103\/Digital marketing\/Quiz 1\">Quiz<\/a>\n<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<p>\n<\/p>\n<p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p><!-- \nNewPP limit report\nCPU time usage: 0.074 seconds\nReal time usage: 0.085 seconds\nPreprocessor visited node count: 616\/1000000\nPreprocessor generated node count: 1216\/1000000\nPost\u2010expand include size: 18882\/2097152 bytes\nTemplate argument size: 11219\/2097152 bytes\nHighest expansion depth: 7\/40\nExpensive parser function count: 0\/100\n--><\/p>\n<p><!-- Saved in parser cache with key we_en-mw_:pcache:idhash:176963-0!*!0!!*!2!* and timestamp 20200608014312 and revision id 1078996\n -->\n<\/div>\n<div class=\"visualClear\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-md-12\">\n<ul class=\"pager\">\n<li class=\"previous\">\n            <a href=\"\/pmkt103\/course-guide\/learning-outcomes-and-objectives\">\u2190 Previous<\/a>\n          <\/li>\n<li class=\"next\">\n            <a href=\"\/pmkt103\/course-guide\/activities-and-learning-challenges\">Next \u2192<\/a>\n          <\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/div>\n<footer>\n<br \/>\n<\/footer>\n","protected":false},"excerpt":{"rendered":"<p>Session Dates Getting started Independent study before starting the course. Session 0 Independent study (recommend 2 days) Session 1 Independent study (recommend 3 days) Session 2 Independent study (recommend 3 days) Session 3 Independent study (recommend 3 days) Getting started Session 0 Session 1 Session 2 Session 3 \u2190 Previous Next \u2192<\/p>\n","protected":false},"author":790,"featured_media":0,"parent":2514,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2520","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/pages\/2520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/users\/790"}],"replies":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/comments?post=2520"}],"version-history":[{"count":1,"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/pages\/2520\/revisions"}],"predecessor-version":[{"id":2521,"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/pages\/2520\/revisions\/2521"}],"up":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/pages\/2514"}],"wp:attachment":[{"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/media?parent=2520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}