{"id":2564,"date":"2020-06-08T01:51:39","date_gmt":"2020-06-08T01:51:39","guid":{"rendered":"https:\/\/course.oeru.org\/pmkt103\/?page_id=2564"},"modified":"2020-06-08T01:51:39","modified_gmt":"2020-06-08T01:51:39","slug":"distributing-the-product","status":"publish","type":"page","link":"https:\/\/course.oeru.org\/pmkt103\/learning-pathways\/product-branding-and-distribution-channels\/distributing-the-product\/","title":{"rendered":"Distributing the product"},"content":{"rendered":"<div id=\"content\" class=\"mw-body container\" role=\"main\">\n<div class=\"row\">\n<div class=\"col-md-12\">\n<div class=\"panel\">\n<div class=\"panel-body\">\n<div id=\"bodyContent\">\n<div id=\"mw-content-text\" lang=\"en\" dir=\"ltr\" class=\"mw-content-ltr\">\n<table class=\"cquote\" style=\"margin:auto; border-collapse: collapse; border: none; background-color: transparent; width: auto;\">\n<tbody>\n<tr>\n<td width=\"20\" valign=\"top\" style=\"border:none; color:#B2B7F2;font-size:35px;font-family: 'Times New Roman', serif; font-weight: bold; text-align: left; padding: 10px 10px;\"> \u201c\n<\/td>\n<td valign=\"top\" style=\"border: none; padding: 4px 10px;\"> Distribution channels in marketing are one of the classic \u201c4 Ps\u201d (product, promotion, price, placement a.k.a. \u201cdistribution\u201d). They\u2019re a key element in your entire marketing strategy \u2014 they help you expand your reach and grow revenue.\n<\/td>\n<td width=\"20\" valign=\"bottom\" style=\"border: none; color: #B2B7F2; font-size: 35px; font-family: 'Times New Roman', serif; font-weight: bold; text-align: right; padding: 10px 10px;\"> \u201d\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"3\" class=\"cquotecite\" style=\"border: none; padding-right: 4%\">\n<p style=\"font-size: smaller; text-align: right;\"><cite style=\"font-style: normal;\">\u2014<a rel=\"nofollow\" class=\"external text\" href=\"http:\/\/www.marketingmo.com\/strategic-planning\/how-to-develop-your-distribution-channels\/\">MarketingMO<\/a><\/cite><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\n<\/p>\n<div class=\"panel iDevice\">\n\t<div class=\"panel-heading idevice-heading\">\n\t\t<div>\n\t\t\t<img decoding=\"async\" class=\"pedagogicalicon\" alt=\"reading\" src=\"https:\/\/course.oeru.org\/pmkt103\/wp-content\/themes\/oeru_course\/idevices\/Icon_reading.png\">\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h2>Distributing the product<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"panel-body\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<\/p>\n<p>From the reading below, you will understand the methods used in distribution channels and gain insight into their role.\n<\/p>\n<p>The chapter also covers:\n<\/p>\n<ul>\n<li> the management of underlying behavioural dimensions present in most channels\n<\/li>\n<li> functions of the channel\n<\/li>\n<li> capabilities and limitations\n<\/li>\n<li> the elements of a channel strategy\n<\/li>\n<\/ul>\n<p>\n<\/p>\n<ol>\n<li> Read this <a rel=\"nofollow\" class=\"external text\" href=\"http:\/\/www.opentextbooks.org.hk\/ditatopic\/40324\">chapter<\/a> from John Burnett&#8217;s <i>Core Concepts of Marketing<\/i>, which provides an overview of distribution channels.\n<\/li>\n<li> In a WEnote give an example about why marketers use various distribution channels.\n<\/li>\n<li> Look at what others have said on the course feed page.\n<\/li>\n<\/ol>\n<p><\/p>\n<p><div><p>You must be logged in to post to WEnotes.<\/p><\/div><\/p>\n<p><i>Note: Your comment will be displayed in the <a href=\"\/pmkt103\/interactions\/course-feed\" title=\"Principles of marketing\/PMKT103\/Feed\">course feed<\/a>.<\/i>\n<\/p>\n<p>\n<\/p>\n<p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p><!-- \nNewPP limit report\nCPU time usage: 0.029 seconds\nReal time usage: 0.036 seconds\nPreprocessor visited node count: 176\/1000000\nPreprocessor generated node count: 1240\/1000000\nPost\u2010expand include size: 4883\/2097152 bytes\nTemplate argument size: 2243\/2097152 bytes\nHighest expansion depth: 7\/40\nExpensive parser function count: 0\/100\n--><\/p>\n<p><!-- Saved in parser cache with key we_en-mw_:pcache:idhash:175822-0!*!0!*!*!2!* and timestamp 20200608013653 and revision id 1075329\n -->\n<\/div>\n<div class=\"visualClear\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-md-12\">\n<ul class=\"pager\">\n<li class=\"previous\">\n            <a href=\"\/pmkt103\/learning-pathways\/product-branding-and-distribution-channels\/brand-value\">\u2190 Previous<\/a>\n          <\/li>\n<li class=\"next\">\n            <a href=\"\/pmkt103\/learning-pathways\/product-branding-and-distribution-channels\/channel-strategy-decisions\">Next \u2192<\/a>\n          <\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/div>\n<footer>\n<br \/>\n<\/footer>\n","protected":false},"excerpt":{"rendered":"<p>\u201c Distribution channels in marketing are one of the classic \u201c4 Ps\u201d (product, promotion, price, placement a.k.a. \u201cdistribution\u201d). They\u2019re a key element in your entire marketing strategy \u2014 they help you expand your reach and grow revenue. \u201d \u2014MarketingMO \u2190 Previous Next \u2192<\/p>\n","protected":false},"author":790,"featured_media":0,"parent":2556,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2564","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/pages\/2564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/users\/790"}],"replies":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/comments?post=2564"}],"version-history":[{"count":1,"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/pages\/2564\/revisions"}],"predecessor-version":[{"id":2565,"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/pages\/2564\/revisions\/2565"}],"up":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/pages\/2556"}],"wp:attachment":[{"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/media?parent=2564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}