{"id":2584,"date":"2020-06-08T01:52:11","date_gmt":"2020-06-08T01:52:11","guid":{"rendered":"https:\/\/course.oeru.org\/pmkt103\/?page_id=2584"},"modified":"2020-06-08T01:52:11","modified_gmt":"2020-06-08T01:52:11","slug":"video-signpost-marketing-communications","status":"publish","type":"page","link":"https:\/\/course.oeru.org\/pmkt103\/learning-pathways\/leveraging-promotion-tools-and-tactics\/video-signpost-marketing-communications\/","title":{"rendered":"Video signpost: Marketing communications"},"content":{"rendered":"<div id=\"content\" class=\"mw-body container\" role=\"main\">\n<div class=\"row\">\n<div class=\"col-md-12\">\n<div class=\"panel\">\n<div class=\"panel-body\">\n<div id=\"bodyContent\">\n<div id=\"mw-content-text\" lang=\"en\" dir=\"ltr\" class=\"mw-content-ltr\"><div class=\"panel iDevice\">\n\t<div class=\"panel-heading idevice-heading\">\n\t\t<div>\n\t\t\t<img decoding=\"async\" class=\"pedagogicalicon\" alt=\"media\" src=\"https:\/\/course.oeru.org\/pmkt103\/wp-content\/themes\/oeru_course\/idevices\/Icon_multimedia.png\">\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h2>Marketing communications<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"panel-body\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<\/p>\n<p>Watch this video by Brian K. McCarthy to learn about marketing communications in the context of one of the 4 Ps &#8211; Promotion. The presenter covers the following:\n<\/p>\n<ul>\n<li> a 6-step marketing communications framework in alignment with strategic goals\n<\/li>\n<li> three (3) key steps in developing marketing communications\n<\/li>\n<li> AIDA Model of Communication\n<\/li>\n<li> objectives, messages and tools\n<\/li>\n<\/ul>\n<div class=\"plainlinks center\"><iframe loading=\"lazy\" width=\"560px\" height=\"315px\" src=\"\/\/www.youtube.com\/embed\/-U-FDO4nCAA?rel=0\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe><\/div>\n<p>\n<\/p>\n<ol>\n<li> You are talking with a friend over dinner about this course. How do you explain AIDA to them?\n<\/li>\n<li> Make a WEnote post and then look on the course feed page to see how others explained it.\n<\/li>\n<\/ol>\n<p><\/p>\n<div><p>You must be logged in to post to WEnotes.<\/p><\/div>\n<p><i>Note: Your comment will be displayed in the <a href=\"\/pmkt103\/interactions\/course-feed\" title=\"Principles of marketing\/PMKT103\/Feed\">course feed<\/a>.<\/i>\n<\/p>\n<p>\n<\/p>\n<p>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/p>\n<p>\n<\/p>\n<div class=\"panel iDevice\">\n\t<div class=\"panel-heading idevice-heading\">\n\t\t<div>\n\t\t\t<img decoding=\"async\" class=\"pedagogicalicon\" alt=\"media\" src=\"https:\/\/course.oeru.org\/pmkt103\/wp-content\/themes\/oeru_course\/idevices\/Icon_multimedia.png\">\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h2>Understanding consumer behaviour<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"panel-body\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<\/p>\n<p>Understanding consumer behaviour is essential when designing marketing communications and promotion of a product. You may find it useful to refer back to the learning pathway on <a href=\"https:\/\/wikieducator.org\/Principles_of_marketing\/PMKT102\/Assessing_customer_behaviour\/Overview\" title=\"Principles of marketing\/PMKT102\/Assessing customer behaviour\/Overview\">Assessing customer behaviour and motivation<\/a> in <b>Market research and customer insights (PMKT102)<\/b> or watch the following video for a refresher on this topic.\n<\/p>\n<div class=\"plainlinks center\"><iframe loading=\"lazy\" width=\"560px\" height=\"315px\" src=\"\/\/www.youtube.com\/embed\/UZ85-RaoduU?rel=0\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe><\/div>\n<p>\n<\/p>\n<p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p><!-- \nNewPP limit report\nCPU time usage: 0.036 seconds\nReal time usage: 0.041 seconds\nPreprocessor visited node count: 315\/1000000\nPreprocessor generated node count: 1284\/1000000\nPost\u2010expand include size: 6154\/2097152 bytes\nTemplate argument size: 2975\/2097152 bytes\nHighest expansion depth: 7\/40\nExpensive parser function count: 0\/100\n--><\/p>\n<p><!-- Saved in parser cache with key we_en-mw_:pcache:idhash:175790-0!*!0!*!*!2!* and timestamp 20200608015207 and revision id 1075364\n -->\n<\/div>\n<div class=\"visualClear\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-md-12\">\n<ul class=\"pager\">\n<li class=\"previous\">\n            <a href=\"\/pmkt103\/learning-pathways\/leveraging-promotion-tools-and-tactics\/overview\">\u2190 Previous<\/a>\n          <\/li>\n<li class=\"next\">\n            <a href=\"\/pmkt103\/learning-pathways\/leveraging-promotion-tools-and-tactics\/audio-signpost-business-promotion\">Next \u2192<\/a>\n          <\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/div>\n<footer>\n<br \/>\n<\/footer>\n","protected":false},"excerpt":{"rendered":"<p>\u2190 Previous Next \u2192<\/p>\n","protected":false},"author":790,"featured_media":0,"parent":2580,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2584","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/pages\/2584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/users\/790"}],"replies":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/comments?post=2584"}],"version-history":[{"count":1,"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/pages\/2584\/revisions"}],"predecessor-version":[{"id":2585,"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/pages\/2584\/revisions\/2585"}],"up":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/pages\/2580"}],"wp:attachment":[{"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/media?parent=2584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}