{"id":2586,"date":"2020-06-08T01:52:14","date_gmt":"2020-06-08T01:52:14","guid":{"rendered":"https:\/\/course.oeru.org\/pmkt103\/?page_id=2586"},"modified":"2020-06-08T01:52:14","modified_gmt":"2020-06-08T01:52:14","slug":"audio-signpost-business-promotion","status":"publish","type":"page","link":"https:\/\/course.oeru.org\/pmkt103\/learning-pathways\/leveraging-promotion-tools-and-tactics\/audio-signpost-business-promotion\/","title":{"rendered":"Audio Signpost: Business promotion"},"content":{"rendered":"
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Yellow pages business directory<\/div>\n<\/div>\n<\/div>\n\n\n\n\n
\u201c\n<\/td>\n Business promotion is communicating with the public in an attempt to influence them toward buying your products and\/or services.<\/p>\n

The words promotion and advertising are often used interchangeably, but they’re not the same thing.\n<\/p>\n

Promotion is the broader, all-inclusive term. Advertising is one specific action you could take to promote your product or service. It’s one type of promotion.\n<\/p>\n

Promotion, as a general term, includes all the ways available to make a product and\/or service known to and available to purchase by customers.\n<\/p>\n<\/td>\n

 \u201d\n<\/td>\n<\/tr>\n
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\u2014Susan Ward<\/a><\/cite><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n


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Different approaches to business promotion<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t
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  1. Listen to this lecture (25:26 mins)<\/a> in which Mark Juliano of Carnegie Mellon University, provides more marketing information pertaining to entrepreneurship and business marketing – including public relations, trade shows, events, seminar selling, etc. Promotion is an all-important aspect of marketing. (You can start at 1:10 mins in to the recording to skip the introduction.)\n<\/li>\n
  2. In WEnotes post about what you think was the most important message on marketing, public relations and promotion given in the audio.\n<\/li>\n
  3. Look on the course feed page to see what others thought.\n<\/li>\n<\/ol>\n

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    You must be logged in to post to WEnotes.<\/p><\/div><\/p>\n

    Note: Your comment will be displayed in the course feed<\/a>.<\/i>\n<\/p>\n

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