{"id":2594,"date":"2020-06-08T01:52:28","date_gmt":"2020-06-08T01:52:28","guid":{"rendered":"https:\/\/course.oeru.org\/pmkt103\/?page_id=2594"},"modified":"2020-06-08T01:52:28","modified_gmt":"2020-06-08T01:52:28","slug":"start-promotion-tools-skills-challenge","status":"publish","type":"page","link":"https:\/\/course.oeru.org\/pmkt103\/learning-pathways\/leveraging-promotion-tools-and-tactics\/start-promotion-tools-skills-challenge\/","title":{"rendered":"Start &#8211; Promotion tools skills challenge"},"content":{"rendered":"<div id=\"content\" class=\"mw-body container\" role=\"main\">\n<div class=\"row\">\n<div class=\"col-md-12\">\n<div class=\"panel\">\n<div class=\"panel-body\">\n<div id=\"bodyContent\">\n<div id=\"mw-content-text\" lang=\"en\" dir=\"ltr\" class=\"mw-content-ltr\"><div class=\"panel iDevice\">\n\t<div class=\"panel-heading idevice-heading\">\n\t\t<div>\n\t\t\t<img decoding=\"async\" class=\"pedagogicalicon\" alt=\"summary\" src=\"https:\/\/course.oeru.org\/pmkt103\/wp-content\/themes\/oeru_course\/idevices\/Icon_summary.png\">\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h2>Challenge summary<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"panel-body\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"100px\"><b>Summary<\/b>:<\/td>\n<td>What marketing communications and promotional techniques and tools would you use for this product?<\/td>\n<\/tr>\n<tr>\n<td>\n<div class=\"floatleft\"><a href=\"https:\/\/wikieducator.org\/File:Time7.svg\" class=\"image\"><img loading=\"lazy\" decoding=\"async\" alt=\"Time7.svg\" src=\"\/\/wikieducator.org\/images\/thumb\/8\/88\/Time7.svg\/30px-Time7.svg.png\" width=\"30\" height=\"30\" class=\"img-responsive\"><\/a><\/div>\n<\/td>\n<td>3-4 hours<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>During this challenge you will write a blog post on your WordPress blog, and respond substantively to at least two (2) of your peers.\n<\/p>\n<p>\n<\/p>\n<p>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/p>\n<p>\n<\/p>\n<h2><span class=\"mw-headline\" id=\"Start_here\">Start here<\/span><\/h2>\n<div class=\"panel iDevice\">\n\t<div class=\"panel-heading idevice-heading\">\n\t\t<div>\n\t\t\t<img decoding=\"async\" class=\"pedagogicalicon\" alt=\"web resources\" src=\"https:\/\/course.oeru.org\/pmkt103\/wp-content\/themes\/oeru_course\/idevices\/Icon_inter.png\">\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h2>Stimulus resources<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"panel-body\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<\/p>\n<p>Review the previously assigned readings and the following supplemental resources:\n<\/p>\n<ul>\n<li> <a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/en.wikipedia.org\/wiki\/Promotion_%28marketing%29\">Promotion (marketing)<\/a>, in Wikipedia.\n<\/li>\n<li> <a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/en.wikipedia.org\/wiki\/Guerrilla_marketing\">Guerilla marketing<\/a>, in Wikipedia.\n<\/li>\n<li> <a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/en.wikipedia.org\/wiki\/Digital_marketing\">Digital marketing<\/a>, in Wikipedia.\n<\/li>\n<li> <a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/en.wikipedia.org\/wiki\/Integrated_marketing_communications\">Integrated marketing and communications<\/a>, in Wikipedia.\n<\/li>\n<\/ul>\n<p>\n<\/p>\n<div class=\"plainlinks center\"><iframe loading=\"lazy\" width=\"560px\" height=\"315px\" src=\"\/\/www.youtube.com\/embed\/ZZTp8NeGbmk?rel=0\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe><\/div>\n<p>\n<\/p>\n<p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p>\n<\/p>\n<div class=\"panel iDevice\">\n\t<div class=\"panel-heading idevice-heading\">\n\t\t<div>\n\t\t\t<img decoding=\"async\" class=\"pedagogicalicon\" alt=\"objectives\" src=\"https:\/\/course.oeru.org\/pmkt103\/wp-content\/themes\/oeru_course\/idevices\/Icon_objectives.png\">\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h2>Purpose<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"panel-body\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<\/p>\n<p>The purpose of this learning challenge is to:\n<\/p>\n<ul>\n<li> Identify and analyze the use cost-effective marketing communications and promotional techniques and tools for this product, and throughout its lifecycle.\n<\/li>\n<li> Document and share your learning experience by posting a blog entry.\n<\/li>\n<li> Learn from your peers regarding effective promotional techniques they would use for this product.\n<\/li>\n<\/ul>\n<p><b>Value of this exercise<\/b>\n<\/p>\n<p>You may have heard the phrase: &#8220;If a tree falls in the forest and no one was there to hear it, did it really make a noise? For marketers, it&#8217;s important to create awareness and visibility in the marketplace, that their product exists in the first place. Then, their job is to communicate and promote its existence, by driving customers with a &#8216;call to action&#8217; that encourages them to buy. This could be a value-added promotion (i.e., buy $100, get a free pair of $20 socks; $25 off, in you spend $100; free shipping, etc.); a time-limited promotion; a price discount; or, a special offer only available through the website and more. Promotions are only limited by the marketer&#8217;s imagination and budget &#8211; and require ongoing monitoring and evaluation to ensure they are successful, generating sales revenues (minus the expense of the promotion), and a positive return on investment.\n<\/p>\n<p>\n<\/p>\n<p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p><!-- \nNewPP limit report\nCPU time usage: 0.049 seconds\nReal time usage: 0.057 seconds\nPreprocessor visited node count: 412\/1000000\nPreprocessor generated node count: 1431\/1000000\nPost\u2010expand include size: 10405\/2097152 bytes\nTemplate argument size: 5103\/2097152 bytes\nHighest expansion depth: 8\/40\nExpensive parser function count: 0\/100\n--><\/p>\n<p><!-- Saved in parser cache with key we_en-mw_:pcache:idhash:176900-0!*!*!*!*!2!* and timestamp 20200608015224 and revision id 1065796\n -->\n<\/div>\n<div class=\"visualClear\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-md-12\">\n<ul class=\"pager\">\n<li class=\"previous\">\n            <a href=\"\/pmkt103\/learning-pathways\/leveraging-promotion-tools-and-tactics\/video-signpost-cross-cultural-marketing-communications\">\u2190 Previous<\/a>\n          <\/li>\n<li class=\"next\">\n            <a href=\"\/pmkt103\/learning-pathways\/leveraging-promotion-tools-and-tactics\/tasks-promotion-tools-skills-challenge\">Next \u2192<\/a>\n          <\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/div>\n<footer>\n<br \/>\n<\/footer>\n","protected":false},"excerpt":{"rendered":"<p>Start here \u2190 Previous Next \u2192<\/p>\n","protected":false},"author":790,"featured_media":0,"parent":2580,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2594","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/pages\/2594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/users\/790"}],"replies":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/comments?post=2594"}],"version-history":[{"count":1,"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/pages\/2594\/revisions"}],"predecessor-version":[{"id":2595,"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/pages\/2594\/revisions\/2595"}],"up":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/pages\/2580"}],"wp:attachment":[{"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/media?parent=2594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}