{"id":2596,"date":"2020-06-08T01:52:30","date_gmt":"2020-06-08T01:52:30","guid":{"rendered":"https:\/\/course.oeru.org\/pmkt103\/?page_id=2596"},"modified":"2020-06-08T01:52:30","modified_gmt":"2020-06-08T01:52:30","slug":"tasks-promotion-tools-skills-challenge","status":"publish","type":"page","link":"https:\/\/course.oeru.org\/pmkt103\/learning-pathways\/leveraging-promotion-tools-and-tactics\/tasks-promotion-tools-skills-challenge\/","title":{"rendered":"Tasks &#8211; Promotion tools skills challenge"},"content":{"rendered":"<div id=\"content\" class=\"mw-body container\" role=\"main\">\n<div class=\"row\">\n<div class=\"col-md-12\">\n<div class=\"panel\">\n<div class=\"panel-body\">\n<div id=\"bodyContent\">\n<div id=\"mw-content-text\" lang=\"en\" dir=\"ltr\" class=\"mw-content-ltr\">\n<div class=\"floatright\"><a href=\"https:\/\/wikieducator.org\/File:Checklist-board.png\" class=\"image\"><img loading=\"lazy\" decoding=\"async\" alt=\"Checklist-board.png\" src=\"\/\/wikieducator.org\/images\/thumb\/c\/c8\/Checklist-board.png\/200px-Checklist-board.png\" width=\"200\" height=\"294\" class=\"img-responsive\"><\/a><\/div>\n<ol>\n<li> Review the Stimulus Resources.\n<\/li>\n<li> Explain which marketing communications and promotional tools you would use to promote the product, throughout each product life cycle stage &#8211;  for the three (3) target markets previously identified.\n<ul>\n<li> Recommend various marketing communications and promotion techniques you would use to promote the product to the previously identified three (3) target markets.\n<\/li>\n<li> Explain your rationale.\n<\/li>\n<\/ul>\n<\/li>\n<li> Analyze the advantages and disadvantages of your preferred marketing communications and promotion techniques, for each of the three (3) target markets.\n<ul>\n<li> Explain your rationale.\n<\/li>\n<\/ul>\n<\/li>\n<li> Choose  (1) of the three target markets, and make recommendations for the best distribution channels throughout the product life cycle (PLC).\n<ul>\n<li> Market Introduction Stage\n<\/li>\n<li> Growth Stage\n<\/li>\n<li> Maturity Stage\n<\/li>\n<li> Saturation and Decline Stage\n<\/li>\n<\/ul>\n<\/li>\n<li> As a simulation of a real-world situation, explain why you have made these decisions &#8211; as if you were speaking to upper management. As a marketing manager, it is important to put yourself in the mindset, that you are not operating alone, but an important part of a business team &#8211; accountable for the recommendations you make, grounded in research and experience.\n<\/li>\n<\/ol>\n<p>\n<\/p>\n<ul>\n<li> Don&#8217;t forget to use the course tag #PMKT103 in your blog post.\n<\/li>\n<li> Respond substantively (i.e., not rah-rah postings) to at least two (2) of your peers \/ colleagues who have made blog posts. Look in the <a href=\"https:\/\/wikieducator.org\/Principles_of_marketing\/PMKT103\/Learning_challenge_register\" title=\"Principles of marketing\/PMKT103\/Learning challenge register\">Learning challenge register<\/a> to find their post.\n<\/li>\n<\/ul>\n<p><!-- \nNewPP limit report\nCPU time usage: 0.010 seconds\nReal time usage: 0.012 seconds\nPreprocessor visited node count: 3\/1000000\nPreprocessor generated node count: 14\/1000000\nPost\u2010expand include size: 7\/2097152 bytes\nTemplate argument size: 0\/2097152 bytes\nHighest expansion depth: 2\/40\nExpensive parser function count: 0\/100\n--><\/p>\n<p><!-- Saved in parser cache with key we_en-mw_:pcache:idhash:176941-0!*!0!*!*!2!* and timestamp 20200608015228 and revision id 1065797\n -->\n<\/div>\n<div class=\"visualClear\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-md-12\">\n<ul class=\"pager\">\n<li class=\"previous\">\n            <a href=\"\/pmkt103\/learning-pathways\/leveraging-promotion-tools-and-tactics\/start-promotion-tools-skills-challenge\">\u2190 Previous<\/a>\n          <\/li>\n<li class=\"next\">\n            <a href=\"\/pmkt103\/learning-pathways\/leveraging-promotion-tools-and-tactics\/outputs-promotion-tools-skills-challenge\">Next \u2192<\/a>\n          <\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/div>\n<footer>\n<br \/>\n<\/footer>\n","protected":false},"excerpt":{"rendered":"<p>Review the Stimulus Resources. Explain which marketing communications and promotional tools you would use to promote the product, throughout each product life cycle stage &#8211; for the three (3) target markets previously identified. Recommend various marketing communications and promotion techniques you would use to promote the product to the previously identified three (3) target markets. [&hellip;]<\/p>\n","protected":false},"author":790,"featured_media":0,"parent":2580,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2596","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/pages\/2596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/users\/790"}],"replies":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/comments?post=2596"}],"version-history":[{"count":1,"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/pages\/2596\/revisions"}],"predecessor-version":[{"id":2597,"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/pages\/2596\/revisions\/2597"}],"up":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/pages\/2580"}],"wp:attachment":[{"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/media?parent=2596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}