{"id":2608,"date":"2020-06-08T01:52:49","date_gmt":"2020-06-08T01:52:49","guid":{"rendered":"https:\/\/course.oeru.org\/pmkt103\/?page_id=2608"},"modified":"2020-06-08T01:52:49","modified_gmt":"2020-06-08T01:52:49","slug":"the-reach-of-the-internet","status":"publish","type":"page","link":"https:\/\/course.oeru.org\/pmkt103\/learning-pathways\/the-power-of-digital-marketing\/the-reach-of-the-internet\/","title":{"rendered":"The reach of the internet"},"content":{"rendered":"
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The video and the readings included in this learning pathway assume that your target customers have easy access to the internet and use social media frequently.\n<\/p>\n

How true do you think that is around the world – and specifically in your own country?\n<\/p>\n

Read this article<\/a>about global internet access and social media use from Our World in Data<\/i>, based on research by the World Bank.\n<\/p>\n

Using the article or other sources on the internet, try to find some up-to-date statistics about internet and social media use in your own country.\n<\/p>\n

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  1. Do any of the statistics you have found surprise you? Why?\n<\/li>\n
  2. How would these statistics affect digital marketing in your country?\n<\/li>\n<\/ol>\n

    Share your thoughts on the discussion forum<\/a> and see what others have posted.\n<\/p>\n

    Keep your findings in mind as you work through the rest of this learning pathway.\n<\/p>\n

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