{"id":2610,"date":"2020-06-08T01:52:53","date_gmt":"2020-06-08T01:52:53","guid":{"rendered":"https:\/\/course.oeru.org\/pmkt103\/?page_id=2610"},"modified":"2020-06-08T01:52:53","modified_gmt":"2020-06-08T01:52:53","slug":"social-and-digital-media-marketing","status":"publish","type":"page","link":"https:\/\/course.oeru.org\/pmkt103\/learning-pathways\/the-power-of-digital-marketing\/social-and-digital-media-marketing\/","title":{"rendered":"Social and digital media marketing"},"content":{"rendered":"<div id=\"content\" class=\"mw-body container\" role=\"main\">\n<div class=\"row\">\n<div class=\"col-md-12\">\n<div class=\"panel\">\n<div class=\"panel-body\">\n<div id=\"bodyContent\">\n<div id=\"mw-content-text\" lang=\"en\" dir=\"ltr\" class=\"mw-content-ltr\">\n<div class=\"thumb tright\">\n<div class=\"thumbinner thumbnail\" style=\"width:302px;\"><a href=\"https:\/\/wikieducator.org\/File:Noun_33167_-_Social_media.svg\" class=\"image\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"\/\/wikieducator.org\/images\/thumb\/e\/ed\/Noun_33167_-_Social_media.svg\/300px-Noun_33167_-_Social_media.svg.png\" width=\"300\" height=\"306\" class=\"thumbimage img-responsive\"><\/a>  <\/p>\n<div class=\"thumbcaption\">Social media<\/div>\n<\/div>\n<\/div>\n<p>Consider these statements:\n<\/p>\n<ul>\n<li> Social media websites and applications allow users to create and exchange user-generated content on the web.\n<\/li>\n<li> Social media serves as a cost-effective communication channel for promoting brands to target audiences.\n<\/li>\n<li> Digital marketing uses internet-connected devices to engage consumers with online advertising, primarily through pull or push methods.\n<\/li>\n<li> Types of Internet advertising include banner, semantic, affiliate, social networking, and mobile.\n<\/li>\n<li> Mobile marketing is the practice of promoting brands over mobile devices such as smartphones, portable media players and tablets.\n<\/li>\n<li> Understanding consumers&#8217; social behavior online and offline is essential to developing viable marketing communications strategies.\n<\/li>\n<li> Consumer-generated content can be text, images, video or other digital information posted and shared by end-users.\n<\/li>\n<\/ul>\n<div style=\"text-align: right; direction: ltr; margin-left: 1em;\">(<a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/courses.lumenlearning.com\/boundless-marketing\/chapter\/introduction-to-social-media-and-digital-marketing\/\">Boundless<\/a>)<\/div>\n<p><br style=\"clear:both;\">\n<\/p>\n<div class=\"panel iDevice\">\n\t<div class=\"panel-heading idevice-heading\">\n\t\t<div>\n\t\t\t<img decoding=\"async\" class=\"pedagogicalicon\" alt=\"reading\" src=\"https:\/\/course.oeru.org\/pmkt103\/wp-content\/themes\/oeru_course\/idevices\/Icon_reading.png\">\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h2>Social and digital media marketing<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"panel-body\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<\/p>\n<ol>\n<li> Read the following <a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/courses.lumenlearning.com\/boundless-marketing\/chapter\/introduction-to-social-media-and-digital-marketing\/\">7 short articles<\/a> on Social Media and Digital Marketing in the <i>Boundless Marketing<\/i> textbook. They cover:\n<ul>\n<li> Defining Social Media\n<\/li>\n<li> Social Media Marketing Communications\n<\/li>\n<li> Digital Marketing Characteristics\n<\/li>\n<li> Types of Internet Advertising\n<\/li>\n<li> Mobile Marketing\n<\/li>\n<li> Social Behaviour of Consumers\n<\/li>\n<li> Types of Consumer-Generated Digital Content\n<\/li>\n<\/ul>\n<\/li>\n<li> How can social media marketing communications raise a product&#8217;s visibility and build a community of followers?\n<\/li>\n<li> Post a WEnote giving an example if possible.\n<\/li>\n<li> Look on the course feed page to see what others have posted.\n<\/li>\n<\/ol>\n<p><\/p>\n<p><div><p>You must be logged in to post to WEnotes.<\/p><\/div><\/p>\n<p><i>Note: Your comment will be displayed in the <a href=\"\/pmkt103\/interactions\/course-feed\" title=\"Principles of marketing\/PMKT103\/Feed\">course feed<\/a>.<\/i>\n<\/p>\n<p>\n<\/p>\n<p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p><!-- \nNewPP limit report\nCPU time usage: 0.115 seconds\nReal time usage: 1.043 seconds\nPreprocessor visited node count: 121\/1000000\nPreprocessor generated node count: 828\/1000000\nPost\u2010expand include size: 3496\/2097152 bytes\nTemplate argument size: 1845\/2097152 bytes\nHighest expansion depth: 7\/40\nExpensive parser function count: 0\/100\n--><\/p>\n<p><!-- Saved in parser cache with key we_en-mw_:pcache:idhash:175759-0!*!0!*!*!2!* and timestamp 20200608015249 and revision id 1075374\n -->\n<\/div>\n<div class=\"visualClear\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-md-12\">\n<ul class=\"pager\">\n<li class=\"previous\">\n            <a href=\"\/pmkt103\/learning-pathways\/the-power-of-digital-marketing\/the-reach-of-the-internet\">\u2190 Previous<\/a>\n          <\/li>\n<li class=\"next\">\n            <a href=\"\/pmkt103\/learning-pathways\/the-power-of-digital-marketing\/social-media-and-technology-trends\">Next \u2192<\/a>\n          <\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/div>\n<footer>\n<br \/>\n<\/footer>\n","protected":false},"excerpt":{"rendered":"<p>Social media Consider these statements: Social media websites and applications allow users to create and exchange user-generated content on the web. Social media serves as a cost-effective communication channel for promoting brands to target audiences. Digital marketing uses internet-connected devices to engage consumers with online advertising, primarily through pull or push methods. Types of Internet [&hellip;]<\/p>\n","protected":false},"author":790,"featured_media":0,"parent":2602,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2610","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/pages\/2610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/users\/790"}],"replies":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/comments?post=2610"}],"version-history":[{"count":1,"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/pages\/2610\/revisions"}],"predecessor-version":[{"id":2611,"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/pages\/2610\/revisions\/2611"}],"up":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/pages\/2602"}],"wp:attachment":[{"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/media?parent=2610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}