{"id":2612,"date":"2020-06-08T01:52:57","date_gmt":"2020-06-08T01:52:57","guid":{"rendered":"https:\/\/course.oeru.org\/pmkt103\/?page_id=2612"},"modified":"2020-06-08T01:52:57","modified_gmt":"2020-06-08T01:52:57","slug":"social-media-and-technology-trends","status":"publish","type":"page","link":"https:\/\/course.oeru.org\/pmkt103\/learning-pathways\/the-power-of-digital-marketing\/social-media-and-technology-trends\/","title":{"rendered":"Social media and technology trends"},"content":{"rendered":"<div id=\"content\" class=\"mw-body container\" role=\"main\">\n<div class=\"row\">\n<div class=\"col-md-12\">\n<div class=\"panel\">\n<div class=\"panel-body\">\n<div id=\"bodyContent\">\n<div id=\"mw-content-text\" lang=\"en\" dir=\"ltr\" class=\"mw-content-ltr\">\n<div class=\"thumb tright\">\n<div class=\"thumbinner thumbnail\" style=\"width:302px;\"><a href=\"https:\/\/wikieducator.org\/File:Social-media-communication.png\" class=\"image\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"\/\/wikieducator.org\/images\/thumb\/f\/f7\/Social-media-communication.png\/300px-Social-media-communication.png\" width=\"300\" height=\"301\" class=\"thumbimage img-responsive\"><\/a>  <\/p>\n<div class=\"thumbcaption\">Social media communication<\/div>\n<\/div>\n<\/div>\n<table class=\"cquote\" style=\"margin:auto; border-collapse: collapse; border: none; background-color: transparent; width: auto;\">\n<tbody>\n<tr>\n<td width=\"20\" valign=\"top\" style=\"border:none; color:#B2B7F2;font-size:35px;font-family: 'Times New Roman', serif; font-weight: bold; text-align: left; padding: 10px 10px;\"> \u201c\n<\/td>\n<td valign=\"top\" style=\"border: none; padding: 4px 10px;\"> When you talk about social, people think Facebook and Twitter.<\/p>\n<p>They are certainly platforms that enable social but it\u2019s so much broader than this!\n<\/p>\n<p>Social technology can (and should be) found across an entire organization \u2013 marketing, sales, customer service, HR and many other departments.\n<\/p>\n<p>Social technology is technology that facilitates a conversation with your target audience (employees, customers, partners) through digital channels.\n<\/p>\n<\/td>\n<td width=\"20\" valign=\"bottom\" style=\"border: none; color: #B2B7F2; font-size: 35px; font-family: 'Times New Roman', serif; font-weight: bold; text-align: right; padding: 10px 10px;\"> \u201d\n<\/td>\n<\/tr>\n<tr>\n<td colspan=\"3\" class=\"cquotecite\" style=\"border: none; padding-right: 4%\">\n<p style=\"font-size: smaller; text-align: right;\"><cite style=\"font-style: normal;\">\u2014<a rel=\"nofollow\" class=\"external text\" href=\"http:\/\/www.razorsocial.com\/social-and-content-technology-trends-2016\/\">Razor Social<\/a><\/cite><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><br style=\"clear:both;\">\n<\/p>\n<div class=\"panel iDevice\">\n\t<div class=\"panel-heading idevice-heading\">\n\t\t<div>\n\t\t\t<img decoding=\"async\" class=\"pedagogicalicon\" alt=\"reading\" src=\"https:\/\/course.oeru.org\/pmkt103\/wp-content\/themes\/oeru_course\/idevices\/Icon_reading.png\">\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h2>Social media trends<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"panel-body\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<\/p>\n<ol>\n<li> Read these <a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/courses.lumenlearning.com\/boundless-marketing\/chapter\/social-media-and-technology-trends\/\">6 short articles on social media and technology trends<\/a> from the <i>Boundless Marketing<\/i> textbook:\n<ul>\n<li> Online Consumer Behaviour\n<\/li>\n<li> Mobile Consumer Behaviour\n<\/li>\n<li> Targeting Consumers Where They Spend Time\n<\/li>\n<li> Making Appropriate Changes to Product, Placement, Promotion and Pricing\n<\/li>\n<li> Understanding Apps in a Marketing Context\n<\/li>\n<li> Trends in Social Media\n<\/li>\n<\/ul>\n<\/li>\n<li> Post a WEnote about how targeting consumers based on their social media activities can contribute to a product&#8217;s success, at various stages in the product life cycle.\n<\/li>\n<li> Look on the course feed page to see what others posted.\n<\/li>\n<\/ol>\n<p><\/p>\n<p><div><p>You must be logged in to post to WEnotes.<\/p><\/div><\/p>\n<p><i>Note: Your comment will be displayed in the <a href=\"\/pmkt103\/interactions\/course-feed\" title=\"Principles of marketing\/PMKT103\/Feed\">course feed<\/a>.<\/i>\n<\/p>\n<p>\n<\/p>\n<p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p><!-- \nNewPP limit report\nCPU time usage: 0.126 seconds\nReal time usage: 1.186 seconds\nPreprocessor visited node count: 179\/1000000\nPreprocessor generated node count: 1254\/1000000\nPost\u2010expand include size: 5128\/2097152 bytes\nTemplate argument size: 2463\/2097152 bytes\nHighest expansion depth: 7\/40\nExpensive parser function count: 0\/100\n--><\/p>\n<p><!-- Saved in parser cache with key we_en-mw_:pcache:idhash:175760-0!*!0!*!*!2!* and timestamp 20200608015253 and revision id 1075390\n -->\n<\/div>\n<div class=\"visualClear\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-md-12\">\n<ul class=\"pager\">\n<li class=\"previous\">\n            <a href=\"\/pmkt103\/learning-pathways\/the-power-of-digital-marketing\/social-and-digital-media-marketing\">\u2190 Previous<\/a>\n          <\/li>\n<li class=\"next\">\n            <a href=\"\/pmkt103\/learning-pathways\/the-power-of-digital-marketing\/digital-marketing-strategies\">Next \u2192<\/a>\n          <\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/div>\n<footer>\n<br \/>\n<\/footer>\n","protected":false},"excerpt":{"rendered":"<p>Social media communication \u201c When you talk about social, people think Facebook and Twitter. They are certainly platforms that enable social but it\u2019s so much broader than this! Social technology can (and should be) found across an entire organization \u2013 marketing, sales, customer service, HR and many other departments. Social technology is technology that facilitates [&hellip;]<\/p>\n","protected":false},"author":790,"featured_media":0,"parent":2602,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2612","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/pages\/2612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/users\/790"}],"replies":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/comments?post=2612"}],"version-history":[{"count":1,"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/pages\/2612\/revisions"}],"predecessor-version":[{"id":2613,"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/pages\/2612\/revisions\/2613"}],"up":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/pages\/2602"}],"wp:attachment":[{"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/media?parent=2612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}