{"id":2614,"date":"2020-06-08T01:53:00","date_gmt":"2020-06-08T01:53:00","guid":{"rendered":"https:\/\/course.oeru.org\/pmkt103\/?page_id=2614"},"modified":"2020-06-08T01:53:00","modified_gmt":"2020-06-08T01:53:00","slug":"digital-marketing-strategies","status":"publish","type":"page","link":"https:\/\/course.oeru.org\/pmkt103\/learning-pathways\/the-power-of-digital-marketing\/digital-marketing-strategies\/","title":{"rendered":"Digital marketing strategies"},"content":{"rendered":"<div id=\"content\" class=\"mw-body container\" role=\"main\">\n<div class=\"row\">\n<div class=\"col-md-12\">\n<div class=\"panel\">\n<div class=\"panel-body\">\n<div id=\"bodyContent\">\n<div id=\"mw-content-text\" lang=\"en\" dir=\"ltr\" class=\"mw-content-ltr\"><div class=\"panel iDevice\">\n\t<div class=\"panel-heading idevice-heading\">\n\t\t<div>\n\t\t\t<img decoding=\"async\" class=\"pedagogicalicon\" alt=\"reading\" src=\"https:\/\/course.oeru.org\/pmkt103\/wp-content\/themes\/oeru_course\/idevices\/Icon_reading.png\">\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h2>Digital media strategies<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"panel-body\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<\/p>\n<ol>\n<li> Read <a href=\"https:\/\/wikieducator.org\/images\/6\/6e\/Emarketing_strategy.pdf\" class=\"internal\" title=\"Emarketing strategy.pdf\">eMarketing Strategy (pdf)<\/a>, a chapter from <a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/saylordotorg.github.io\/text_emarketing-the-essential-guide-to-online-marketing\/\"><i>eMarketing: The Essential Guide to Online Marketing<\/i><\/a>, by Rob Stokes (published by Saylor Academy). Note that this was first written in 2008, so the content inevitably does not reflect the latest technologies, but the general approach is still relevant.\n<\/li>\n<li> Read this blog post on <a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/digitalmarketinginstitute.com\/blog\/7-key-ingredients-of-a-successful-digital-marketing-strategy\">7 Key Ingredients of a Successful Digital Marketing Strategy<\/a>\n<\/li>\n<li> Which piece of advice from these readings was most interesting for you and why?\n<\/li>\n<\/ol>\n<p>Share your thoughts about it on WENote.<\/p>\n<div><p>You must be logged in to post to WEnotes.<\/p><\/div>\n<p><i>Note: Your comment will be displayed in the <a href=\"\/pmkt103\/interactions\/course-feed\" title=\"Principles of marketing\/PMKT103\/Feed\">course feed<\/a>.<\/i>\n<\/p>\n<p>\n<\/p>\n<p>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/p>\n<p>\n<\/p>\n<div class=\"panel iDevice\">\n\t<div class=\"panel-heading idevice-heading\">\n\t\t<div>\n\t\t\t<img decoding=\"async\" class=\"pedagogicalicon\" alt=\"web resources\" src=\"https:\/\/course.oeru.org\/pmkt103\/wp-content\/themes\/oeru_course\/idevices\/Icon_inter.png\">\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h2>Resource bank activity<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"panel-body\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<\/p>\n<p>As digital marketing is such a rapidly changing field, it is important to keep up-to-date with the latest trends and advice.\n<\/p>\n<p>(For this activity, you will need to register for the bookmarks.oeru.org site if you have not already done so.)\n<\/p>\n<ul>\n<li> Do an internet search for current advice and examples of digital marketing strategies &#8211; try to find ones that are relevant to your own country or context if you can.\n<\/li>\n<li> Select one or two that you find the most helpful and reliable (consider who has created the information and for what purpose).\n<\/li>\n<li> Add the link to the <a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/bookmarks.oeru.org\/tags.php\/PMKT103\">resource bank<\/a> and remember to mark it &#8220;Public&#8221; so others can see the link.\n<\/li>\n<li> Ensure you add the tag &#8220;PMKT103&#8221; to your entry.\n<\/li>\n<li> Read two or three resources contributed by other learners and vote for ones that you find useful.\n<\/li>\n<\/ul>\n<div style=\"margin: 2ex; width: 100%;\">\n<hr width=\"25%\"><small>The resource bank is hosted at <a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/bookmarks.oeru.org\/\">bookmarks.oeru.org<\/a>. The system uses tags to search for related resources. Log in and vote for resources you find useful. Please use the following tags for this activity:<br \/><font color=\"green\">Required tags: <\/font>: <b>PMKT103<\/b><br \/><font color=\"green\">Suggested tags: <\/font>: <b>marketing strategy, digital marketing<\/b> (or other descriptive tag(s))<br \/><font color=\"green\">Quicklink: <\/font>: <a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/bookmarks.oeru.org\/tags.php\/PMKT103\">PMKT103<\/a><br \/>\n<\/small><\/div>\n<p>\n<\/p>\n<p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p>\n<\/p>\n<p><!-- \nNewPP limit report\nCPU time usage: 0.046 seconds\nReal time usage: 0.062 seconds\nPreprocessor visited node count: 264\/1000000\nPreprocessor generated node count: 1051\/1000000\nPost\u2010expand include size: 10454\/2097152 bytes\nTemplate argument size: 5807\/2097152 bytes\nHighest expansion depth: 8\/40\nExpensive parser function count: 0\/100\n--><\/p>\n<p><!-- Saved in parser cache with key we_en-mw_:pcache:idhash:186950-0!*!0!*!*!2!* and timestamp 20200608015257 and revision id 1078805\n -->\n<\/div>\n<div class=\"visualClear\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-md-12\">\n<ul class=\"pager\">\n<li class=\"previous\">\n            <a href=\"\/pmkt103\/learning-pathways\/the-power-of-digital-marketing\/social-media-and-technology-trends\">\u2190 Previous<\/a>\n          <\/li>\n<li class=\"next\">\n            <a href=\"\/pmkt103\/learning-pathways\/the-power-of-digital-marketing\/start-digital-marketing-skills-challenge\">Next \u2192<\/a>\n          <\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/div>\n<footer>\n<br \/>\n<\/footer>\n","protected":false},"excerpt":{"rendered":"<p>\u2190 Previous Next \u2192<\/p>\n","protected":false},"author":790,"featured_media":0,"parent":2602,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2614","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/pages\/2614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/users\/790"}],"replies":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/comments?post=2614"}],"version-history":[{"count":1,"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/pages\/2614\/revisions"}],"predecessor-version":[{"id":2615,"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/pages\/2614\/revisions\/2615"}],"up":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/pages\/2602"}],"wp:attachment":[{"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/media?parent=2614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}