{"id":2616,"date":"2020-06-08T01:53:03","date_gmt":"2020-06-08T01:53:03","guid":{"rendered":"https:\/\/course.oeru.org\/pmkt103\/?page_id=2616"},"modified":"2020-06-08T01:53:03","modified_gmt":"2020-06-08T01:53:03","slug":"start-digital-marketing-skills-challenge","status":"publish","type":"page","link":"https:\/\/course.oeru.org\/pmkt103\/learning-pathways\/the-power-of-digital-marketing\/start-digital-marketing-skills-challenge\/","title":{"rendered":"Start &#8211; Digital marketing skills challenge"},"content":{"rendered":"<div id=\"content\" class=\"mw-body container\" role=\"main\">\n<div class=\"row\">\n<div class=\"col-md-12\">\n<div class=\"panel\">\n<div class=\"panel-body\">\n<div id=\"bodyContent\">\n<div id=\"mw-content-text\" lang=\"en\" dir=\"ltr\" class=\"mw-content-ltr\"><div class=\"panel iDevice\">\n\t<div class=\"panel-heading idevice-heading\">\n\t\t<div>\n\t\t\t<img decoding=\"async\" class=\"pedagogicalicon\" alt=\"summary\" src=\"https:\/\/course.oeru.org\/pmkt103\/wp-content\/themes\/oeru_course\/idevices\/Icon_summary.png\">\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h2>Challenge summary<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"panel-body\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"100px\"><b>Summary<\/b>:<\/td>\n<td>What digital marketing techniques and tools would you use to build awareness, interest and demand for this product?<\/td>\n<\/tr>\n<tr>\n<td>\n<div class=\"floatleft\"><a href=\"https:\/\/wikieducator.org\/File:Time7.svg\" class=\"image\"><img loading=\"lazy\" decoding=\"async\" alt=\"Time7.svg\" src=\"\/\/wikieducator.org\/images\/thumb\/8\/88\/Time7.svg\/30px-Time7.svg.png\" width=\"30\" height=\"30\" class=\"img-responsive\"><\/a><\/div>\n<\/td>\n<td>3-4 hours<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>During this challenge you will write a blog post on your WordPress blog, and respond substantively to at least two (2) of your peers.\n<\/p>\n<p>\n<\/p>\n<p>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/p>\n<p>\n<\/p>\n<h2><span class=\"mw-headline\" id=\"Start_here\">Start here<\/span><\/h2>\n<div class=\"panel iDevice\">\n\t<div class=\"panel-heading idevice-heading\">\n\t\t<div>\n\t\t\t<img decoding=\"async\" class=\"pedagogicalicon\" alt=\"web resources\" src=\"https:\/\/course.oeru.org\/pmkt103\/wp-content\/themes\/oeru_course\/idevices\/Icon_inter.png\">\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h2>Stimulus resources<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"panel-body\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<\/p>\n<p>Review the previously assigned readings and the following supplemental resources:\n<\/p>\n<ul>\n<li> <a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/en.wikipedia.org\/wiki\/Digital_marketing\">Digital marketing<\/a>, in Wikipedia.\n<\/li>\n<li> <a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/en.wikipedia.org\/wiki\/Social_media_marketing\">Social media marketing<\/a>, in Wikipedia.\n<\/li>\n<li> <a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/en.wikipedia.org\/wiki\/Content_marketing\">Content marketing<\/a>, in Wikipedia.\n<\/li>\n<li> <a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/en.wikipedia.org\/wiki\/Online_advertising\">Online advertising<\/a>, in Wikipedia.\n<\/li>\n<li> <a rel=\"nofollow\" class=\"external text\" href=\"https:\/\/en.wikipedia.org\/wiki\/Crowdsourcing\">Crowdsourcing<\/a>, in Wikipedia.\n<\/li>\n<\/ul>\n<p>\n<\/p>\n<div class=\"plainlinks center\"><iframe loading=\"lazy\" width=\"560px\" height=\"315px\" src=\"\/\/www.youtube.com\/embed\/ZZTp8NeGbmk?rel=0\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe><\/div>\n<p>\n<\/p>\n<p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p>\n<\/p>\n<div class=\"panel iDevice\">\n\t<div class=\"panel-heading idevice-heading\">\n\t\t<div>\n\t\t\t<img decoding=\"async\" class=\"pedagogicalicon\" alt=\"objectives\" src=\"https:\/\/course.oeru.org\/pmkt103\/wp-content\/themes\/oeru_course\/idevices\/Icon_objectives.png\">\n\t\t<\/div>\n\t\t<div>\n\t\t\t<h2>Purpose<\/h2>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"panel-body\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<\/p>\n<p>The purpose of this learning challenge is to:\n<\/p>\n<ul>\n<li> Learn how digital marketing tools and techniques can build interest, awareness, visibility, demand and a community of engaged followers for a product, service, cause or organization.\n<\/li>\n<li> Document and share your learning experience by posting a blog entry.\n<\/li>\n<li> Learn from your peers regarding how they would develop segmentation plan and positioning for this product.\n<\/li>\n<\/ul>\n<p><b>Value of this exercise<\/b>\n<\/p>\n<p>Digital marketing is a scalable, cost-effective medium that allows organizations to strengthen their product brands, engage with customers, influencers and opinion leaders, and sell their products and services through their websites and e-commerce. There are low barriers to entry, yet digital marketing can provide complex and informative data about customers, their level of engagement, and purchase behavior. Used in combination with traditional forms of marketing, marketing managers in the real-world, are discovering powerful opportunities to expand their reach, deepen customer relationships and accelerate the product-development to purchase cycle.\n<\/p>\n<p>\n<\/p>\n<p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<p><!-- \nNewPP limit report\nCPU time usage: 0.055 seconds\nReal time usage: 0.062 seconds\nPreprocessor visited node count: 412\/1000000\nPreprocessor generated node count: 1431\/1000000\nPost\u2010expand include size: 10152\/2097152 bytes\nTemplate argument size: 4843\/2097152 bytes\nHighest expansion depth: 8\/40\nExpensive parser function count: 0\/100\n--><\/p>\n<p><!-- Saved in parser cache with key we_en-mw_:pcache:idhash:176901-0!*!*!*!*!2!* and timestamp 20200608015300 and revision id 1015551\n -->\n<\/div>\n<div class=\"visualClear\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-md-12\">\n<ul class=\"pager\">\n<li class=\"previous\">\n            <a href=\"\/pmkt103\/learning-pathways\/the-power-of-digital-marketing\/digital-marketing-strategies\">\u2190 Previous<\/a>\n          <\/li>\n<li class=\"next\">\n            <a href=\"\/pmkt103\/learning-pathways\/the-power-of-digital-marketing\/tasks-digital-marketing-skills-challenge\">Next \u2192<\/a>\n          <\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/div>\n<footer>\n<br \/>\n<\/footer>\n","protected":false},"excerpt":{"rendered":"<p>Start here \u2190 Previous Next \u2192<\/p>\n","protected":false},"author":790,"featured_media":0,"parent":2602,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2616","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/pages\/2616","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/users\/790"}],"replies":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/comments?post=2616"}],"version-history":[{"count":1,"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/pages\/2616\/revisions"}],"predecessor-version":[{"id":2617,"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/pages\/2616\/revisions\/2617"}],"up":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/pages\/2602"}],"wp:attachment":[{"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/media?parent=2616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}