{"id":2618,"date":"2020-06-08T01:53:06","date_gmt":"2020-06-08T01:53:06","guid":{"rendered":"https:\/\/course.oeru.org\/pmkt103\/?page_id=2618"},"modified":"2020-06-08T01:53:06","modified_gmt":"2020-06-08T01:53:06","slug":"tasks-digital-marketing-skills-challenge","status":"publish","type":"page","link":"https:\/\/course.oeru.org\/pmkt103\/learning-pathways\/the-power-of-digital-marketing\/tasks-digital-marketing-skills-challenge\/","title":{"rendered":"Tasks &#8211; Digital marketing skills challenge"},"content":{"rendered":"<div id=\"content\" class=\"mw-body container\" role=\"main\">\n<div class=\"row\">\n<div class=\"col-md-12\">\n<div class=\"panel\">\n<div class=\"panel-body\">\n<div id=\"bodyContent\">\n<div id=\"mw-content-text\" lang=\"en\" dir=\"ltr\" class=\"mw-content-ltr\">\n<div class=\"floatright\"><a href=\"https:\/\/wikieducator.org\/File:Checklist-board.png\" class=\"image\"><img loading=\"lazy\" decoding=\"async\" alt=\"Checklist-board.png\" src=\"\/\/wikieducator.org\/images\/thumb\/c\/c8\/Checklist-board.png\/200px-Checklist-board.png\" width=\"200\" height=\"294\" class=\"img-responsive\"><\/a><\/div>\n<ol>\n<li> Review the Stimulus Resources.\n<\/li>\n<li> Explain which digital marketing tools you would use to promote the product, throughout each product life cycle stage &#8211;  for the three (3) target markets previously identified.\n<ul>\n<li> Recommend various digital marketing tools you would use to promote the product for the three (3) previously identified target markets.\n<\/li>\n<li> Explain your rationale.\n<\/li>\n<\/ul>\n<\/li>\n<li> Analyze the advantages and disadvantages of Facebook, Twitter and LinkedIn, for each of the three (3) previously identified target markets.\n<ul>\n<li>Explain your rationale.\n<\/li>\n<\/ul>\n<\/li>\n<li> Choose  (1) of the three previously identified target markets, and make recommendations for the best digital marketing approaches and tools throughout the product life cycle (PLC).\n<ul>\n<li> Market Introduction Stage\n<\/li>\n<li> Growth Stage\n<\/li>\n<li> Maturity Stage\n<\/li>\n<li> Saturation and Decline Stage\n<\/li>\n<\/ul>\n<\/li>\n<li> As a simulation of a real-world situation, explain why you have made these decisions &#8211; as if you were speaking to upper management. As a marketing manager, it is important to put yourself in the mindset, that you are not operating alone, but an important part of a business team &#8211; accountable for the recommendations you make, grounded in research and experience.\n<\/li>\n<\/ol>\n<p>\n<\/p>\n<ul>\n<li> Don&#8217;t forget to use the course tag #PMKT103 in your blog post.\n<\/li>\n<li> Respond substantively (i.e., not rah-rah postings) to at least two (2) of your peers \/ colleagues who have made blog posts. Look in the <a href=\"https:\/\/wikieducator.org\/Principles_of_marketing\/PMKT103\/Learning_challenge_register\" title=\"Principles of marketing\/PMKT103\/Learning challenge register\">Learning challenge register<\/a> to find their post.\n<\/li>\n<\/ul>\n<p><!-- \nNewPP limit report\nCPU time usage: 0.014 seconds\nReal time usage: 0.016 seconds\nPreprocessor visited node count: 3\/1000000\nPreprocessor generated node count: 14\/1000000\nPost\u2010expand include size: 7\/2097152 bytes\nTemplate argument size: 0\/2097152 bytes\nHighest expansion depth: 2\/40\nExpensive parser function count: 0\/100\n--><\/p>\n<p><!-- Saved in parser cache with key we_en-mw_:pcache:idhash:176942-0!*!0!*!*!2!* and timestamp 20200608015303 and revision id 1065801\n -->\n<\/div>\n<div class=\"visualClear\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-md-12\">\n<ul class=\"pager\">\n<li class=\"previous\">\n            <a href=\"\/pmkt103\/learning-pathways\/the-power-of-digital-marketing\/start-digital-marketing-skills-challenge\">\u2190 Previous<\/a>\n          <\/li>\n<li class=\"next\">\n            <a href=\"\/pmkt103\/learning-pathways\/the-power-of-digital-marketing\/outputs-digital-marketing-skills-challenge\">Next \u2192<\/a>\n          <\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<\/div>\n<footer>\n<br \/>\n<\/footer>\n","protected":false},"excerpt":{"rendered":"<p>Review the Stimulus Resources. Explain which digital marketing tools you would use to promote the product, throughout each product life cycle stage &#8211; for the three (3) target markets previously identified. Recommend various digital marketing tools you would use to promote the product for the three (3) previously identified target markets. Explain your rationale. Analyze [&hellip;]<\/p>\n","protected":false},"author":790,"featured_media":0,"parent":2602,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2618","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/pages\/2618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/users\/790"}],"replies":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/comments?post=2618"}],"version-history":[{"count":1,"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/pages\/2618\/revisions"}],"predecessor-version":[{"id":2619,"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/pages\/2618\/revisions\/2619"}],"up":[{"embeddable":true,"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/pages\/2602"}],"wp:attachment":[{"href":"https:\/\/course.oeru.org\/pmkt103\/wp-json\/wp\/v2\/media?parent=2618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}