{"id":2638,"date":"2020-06-08T01:53:34","date_gmt":"2020-06-08T01:53:34","guid":{"rendered":"https:\/\/course.oeru.org\/pmkt103\/?page_id=2638"},"modified":"2020-06-08T01:53:34","modified_gmt":"2020-06-08T01:53:34","slug":"pmkt103-edubit-rubric","status":"publish","type":"page","link":"https:\/\/course.oeru.org\/pmkt103\/assessment\/pmkt103-edubit-rubric\/","title":{"rendered":"PMKT103 EduBit rubric"},"content":{"rendered":"
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Weighting table<\/span><\/h2>\n

Each task contributes to the calculation of the final grade according to the following proportional weightings.\n<\/p>\n\n\n\n\n\n\n
Task\n<\/th>\n Weighting\n<\/th>\n<\/tr>\n
Task 1: Prepare a \u201cProduct launch\u201d section for a product<\/a>\n<\/td>\n 70%\n<\/td>\n<\/tr>\n
Task 2: Complete a marketing report<\/a>\n<\/td>\n 30%\n<\/td>\n<\/tr>\n
Total\n<\/td>\n 100%\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Download print version of Assessment description and rubrics for LiDA101<\/a> (pdf) (\"Comment.gif\"<\/a>: PDF must be updated<\/span>)\n<\/p>\n

Task 1: Prepare a \u201cProduct launch\u201d section for a product<\/span><\/h2>\n

(Weighting: 70%)<\/b>\n<\/p>\n\n\n\n\n\n\n
Criterion\n<\/th>\nJudgment statement\n<\/th>\nMarks\n<\/th>\n<\/tr>\n
Introduction, purpose and objective(s)<\/b>\n<\/td>\nThe purpose and objective(s) of the section are clear, and the section addresses the objective(s) in a focused, logical and systematic manner.\n<\/td>\nAchieved<\/p>\n

7-6\n<\/p>\n<\/td>\n<\/tr>\n

\n<\/td>\nThe purpose and objective(s) of the section are clear, and the section addresses the objective(s).\n<\/td>\nAchieved<\/p>\n

5-4\n<\/p>\n<\/td>\n<\/tr>\n

\n<\/td>\nThe purpose and objective(s) of the section are vague, and the section does not adequately address the objective(s).\n<\/td>\nNot achieved<\/p>\n

3-0\n<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\n<\/p>\n\n\n\n\n\n\n
Criterion\n<\/th>\nJudgment statement\n<\/th>\nMarks\n<\/th>\n<\/tr>\n
Product branding and distribution<\/b>\n<\/td>\nProduct branding, target market(s), distribution channels and the product life cycle were clearly and fully explained with supporting justification.\n<\/td>\n Achieved<\/p>\n

14-11\n<\/p>\n<\/td>\n<\/tr>\n

\n<\/td>\nProduct branding, target market(s), distribution channels and the product life cycle were explained but in some aspects lacked clarity and supporting justification.\n<\/td>\nAchieved<\/p>\n

10-7\n<\/p>\n<\/td>\n<\/tr>\n

\n<\/td>\nAspects of product branding, target market(s), distribution channels and the product life cycle were missing or not fully explained.\n<\/td>\nNot achieved<\/p>\n

6-0\n<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\n<\/p>\n\n\n\n\n\n\n
Criterion\n<\/th>\nJudgment statement\n<\/th>\nMarks\n<\/th>\n<\/tr>\n
Promotion tools and tactics<\/b>\n<\/td>\nAdvantages and disadvantages of various marketing communications and promotion techniques, and the best distribution channels throughout the product life cycle were clearly and fully explained. Provided justification and explanation is clear and logical with adequate supporting references for all aspects and elements.\n<\/td>\nAchieved<\/p>\n

14-11\n<\/p>\n<\/td>\n<\/tr>\n

\n<\/td>\nAdvantages and disadvantages of various marketing communications and promotion techniques, and the best distribution channels throughout the product life cycle were explained but, in some respects, lacked clarity. Justification and explanation is provided is provided, with some supporting references.\n<\/td>\nAchieved<\/p>\n

10-7\n<\/p>\n<\/td>\n<\/tr>\n

\n<\/td>\nAdvantages and disadvantages of various marketing communications and promotion techniques, and the best distribution channels throughout the product life cycle were missing or not fully explained. Justification and explanation is limited and lacking in supporting references.\n<\/td>\nNot achieved<\/p>\n

6-0\n<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\n<\/p>\n\n\n\n\n\n\n
Criterion\n<\/th>\nJudgment statement\n<\/th>\nMarks\n<\/th>\n<\/tr>\n
Digital marketing<\/b>\n<\/td>\nThe advantages and disadvantages of digital marketing approaches and tools to use throughout the product life cycle were clearly and fully explained. Provided justification and explanation, is complete, clear and logical for all stages with adequate supporting references.\n<\/td>\nAchieved<\/p>\n

14-11\n<\/p>\n<\/td>\n<\/tr>\n

\n<\/td>\nThe advantages and disadvantages of digital marketing approaches and tools to use throughout the product life cycle were explained, with some supporting references, but explanation in some places and aspects were unclear or incomplete.\n<\/td>\nAchieved<\/p>\n

10-7\n<\/p>\n<\/td>\n<\/tr>\n

\n<\/td>\nThe advantages and disadvantages of digital marketing approaches and tools to use throughout the product life cycle were missing or not fully explained. Some justification and explanation is provided, but is limited and lacking in supporting references.\n<\/td>\nNot achieved<\/p>\n

6-0\n<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\n<\/p>\n\n\n\n\n\n\n
Criterion\n<\/th>\nJudgment statement\n<\/th>\nMarks\n<\/th>\n<\/tr>\n
Conclusions and recommendations<\/b>\n<\/td>\nConclusions are relevant and fully and accurately address the key points of the report. Recommendations are specific, action-oriented, with suggestions fully applicable to the product \/ service and the business. Conclusions\/recommendations flow logically, supported with clear justification and explanation.\n<\/td>\nAchieved<\/p>\n

14-11\n<\/p>\n<\/td>\n<\/tr>\n

\n<\/td>\nConclusions are relevant and portray the key points of the report. Recommendations are specific and action-oriented. Suggestions are focused and relevant to the product \/ service and business. Conclusions\/recommendations flow logically and are clearly organised and presented.\n<\/td>\nAchieved<\/p>\n

10-7\n<\/p>\n<\/td>\n<\/tr>\n

\n<\/td>\nSome conclusions are relevant and portray most of the key points of the report. Not all recommendations are specific or action-oriented and suggestions are not fully oriented to the product \/ service and the business. Conclusions\/Recommendations flow logically but the logic in places is unclear.\n<\/td>\nNot achieved<\/p>\n

6-0\n<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\n<\/p>\n\n\n\n\n\n\n
Criterion\n<\/th>\nJudgment statement\n<\/th>\nMarks\n<\/th>\n<\/tr>\n
Bibliography, clarity and technical presentation<\/b>\n<\/td>\nClear and professional presentation, accurate grammar and spelling. Extensive bibliography with correct implementation of the APA reference style.\n<\/td>\nAchieved<\/p>\n

7-6\n<\/p>\n<\/td>\n<\/tr>\n

\n<\/td>\nPresentation is clear with few grammatical and spelling errors. Bibliography is adequate and references are included in the reference list with only a few APA style errors.\n<\/td>\nAchieved<\/p>\n

5-4\n<\/p>\n<\/td>\n<\/tr>\n

\n<\/td>\nReport presentation is unclear with grammatical and spelling errors. Some bibliography is provided and \/ or referencing does not comply with the APA style.\n<\/td>\nNot achieved<\/p>\n

3-0\n<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Task 2: Complete a marketing report<\/span><\/h2>\n

(Weighting: 30%)<\/b>\n<\/p>\n\n\n\n\n\n\n
Criterion\n<\/th>\nJudgment statement\n<\/th>\nMarks\n<\/th>\n<\/tr>\n
Clarity, structure, technical presentation<\/b> – format, spelling, grammar, APA referencing\n<\/td>\nVery clear report structure, consistent formatting, accurate grammar and spelling. Correct implementation of the APA reference style.\n<\/td>\nAchieved<\/p>\n

6-5\n<\/p>\n<\/td>\n<\/tr>\n

\n<\/td>\nThe report has adequate structure and consistent formatting. There are some grammatical and spelling errors. Only a few APA style errors present.\n<\/td>\nAchieved<\/p>\n

4-3\n<\/p>\n<\/td>\n<\/tr>\n

\n<\/td>\nThe report is not following the recommended structure. Structure is unclear and formatting inconstant. There are many grammatical and spelling errors. Provided bibliography or referencing does not comply with the APA style.\n<\/td>\nNot achieved<\/p>\n

2-0\n<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\n<\/p>\n\n\n\n\n\n\n
Criterion\n<\/th>\nJudgment statement\n<\/th>\nMarks\n<\/th>\n<\/tr>\n
Professional style<\/b> – White space, headings, font choice etc.\n<\/td>\nThe report is very professional in its appearance. Choice and use of headings, fonts, whitespace and other formatting aids clarity and flow. The report would be acceptable for presentation to a board of directors.\n<\/td>\n Achieved<\/p>\n

12-10\n<\/p>\n<\/td>\n<\/tr>\n

\n<\/td>\nThe use of white space, fonts, headings and other formatting in the report is consistent and contribute to the professional appearance. The report would be acceptable for presentation to a board of directors.\n<\/td>\nAchieved<\/p>\n

9-6\n<\/p>\n<\/td>\n<\/tr>\n

\n<\/td>\nThe report is not professional in its appearance. The use of white space, fonts, headings and other formatting is inconsistent and does not support the report structure and clarity. The report would not be acceptable for presentation to a board of directors.\n<\/td>\nNot achieved<\/p>\n

5-0\n<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\n<\/p>\n\n\n\n\n\n\n
Criterion\n<\/th>\nJudgment statement\n<\/th>\nMarks\n<\/th>\n<\/tr>\n
Report flow<\/b>\n<\/td>\nThe sections of the report flow together very well, are easy to follow, and the entire report reads like one report with no rewriting required to unify sections and subsections.\n<\/td>\nAchieved<\/p>\n

12-10\n<\/p>\n<\/td>\n<\/tr>\n

\n<\/td>\nThe sections of the report flow together, and the entire report reads like one report. Some rewriting is required in a few areas to unify sections and subsections into one coherent report.\n<\/td>\nAchieved<\/p>\n

9-6\n<\/p>\n<\/td>\n<\/tr>\n

\n<\/td>\nThe sections of the report do not flow together well so the entire report does not read like one report. Considerable rewriting is required to unify sections and subsections into one report.\n<\/td>\nNot achieved<\/p>\n

5-0\n<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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