Explain which digital marketing tools you would use to promote the product, throughout each product life cycle stage – for the three (3) target markets previously identified.
Recommend various digital marketing tools you would use to promote the product for the three (3) previously identified target markets.
Explain your rationale.
Analyze the advantages and disadvantages of Facebook, Twitter and LinkedIn, for each of the three (3) previously identified target markets.
Explain your rationale.
Choose (1) of the three previously identified target markets, and make recommendations for the best digital marketing approaches and tools throughout the product life cycle (PLC).
Market Introduction Stage
Growth Stage
Maturity Stage
Saturation and Decline Stage
As a simulation of a real-world situation, explain why you have made these decisions – as if you were speaking to upper management. As a marketing manager, it is important to put yourself in the mindset, that you are not operating alone, but an important part of a business team – accountable for the recommendations you make, grounded in research and experience.
Don’t forget to use the course tag #PMKT103 in your blog post.
Respond substantively (i.e., not rah-rah postings) to at least two (2) of your peers / colleagues who have made blog posts. Look in the Learning challenge register to find their post.
Content is available under the
Creative Commons Attribution Share Alike License.
Privacy Policy | Authors