To support you in your progress towards achieving the learning outcome described above, each learning pathway in this course has its own set of learning objectives:
- Orientation
- Create the relevant website accounts you need to engage in the OERu learning experience.
- Test drive the technologies by completing short activities using these tools.
- Product branding and distribution channels
- Explain product branding and its characteristics
- Identify the components of the distribution process, its complexities, pain points and opportunities for increasing sales
- Critically think about distribution channels for different products at different stages in their life cycle (i.e., warehouse shipping, distribution to sellers, product returns and restocking)
- Leveraging promotion tools and tactics
- Explain product promotion and its characteristics
- Identify the key elements of a promotional strategy for a product at different stages in its life cycle
- Explain how guerrilla marketing can expand the reach and cost-effectiveness of a promotional campaign
- The power of digital marketing
- Explain digital marketing, social media and their strengths and weaknesses
- Identify the key elements of a digital marketing strategy for a product at different stages in its life cycle
- Explain how digital marketing can expand the reach and cost-effectiveness of a promotional campaign
- Discuss the implications of digital promotions and social media for marketing planning
Learning outcome
Upon successful completion of this micro-course, you will be able to:
Learning objectives
To support you in your progress towards achieving the learning outcome described above, each learning pathway in this course has its own set of learning objectives:
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