- Listen to this lecture (25:26 mins) in which Mark Juliano of Carnegie Mellon University, provides more marketing information pertaining to entrepreneurship and business marketing – including public relations, trade shows, events, seminar selling, etc. Promotion is an all-important aspect of marketing. (You can start at 1:10 mins in to the recording to skip the introduction.)
- In WEnotes post about what you think was the most important message on marketing, public relations and promotion given in the audio.
- Look on the course feed page to see what others thought.
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The words promotion and advertising are often used interchangeably, but they’re not the same thing.
Promotion is the broader, all-inclusive term. Advertising is one specific action you could take to promote your product or service. It’s one type of promotion.
Promotion, as a general term, includes all the ways available to make a product and/or service known to and available to purchase by customers.
—Susan Ward
Different approaches to business promotion
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