objectives

Overview

In this pathway, you will survey oral presentation contexts common in the business world, and their related objectives, content and practices. These include sound bites, meetings, telephone calls, toasts, media interviews, speaker introductions, giving awards, and acting as a master of ceremonies. For successful communication, each of these presentation types requires preparation, practice and a solid understanding of the associated roles and responsibilities.

objectives

Objectives

  • Describe the elements of an effective sound bite.
  • Describe the five stages in a telephone conversation and strategies to increase understanding.
  • Describe the role of meetings in business communication and strategies to enhance productivity.
  • Describe the goals and preparation needs for different business speech contexts.
  • Describe the elements of viral messages and strategies for effective distribution.