Read Chapter 15 Introduction and 15.1 in Business Communication for Success. This reading describes the four key characteristics of effective sound bites, which are a key part of marketing messages.

Recommended: Do the Introductory exercises that ask you to reflect on your current public speaking experience and goals. Next, identify a business-related soundbite or slogan you think has been effective in your local context. Then, view the short videos in this topic and assess the effectiveness of the sound bites presented.