media

Media

View video – Jesper Åström: 5 C’s of Viral Marketing: How to Make Something Go Viral. [13:21 min.] In this video, Åström presents his theory of the five principles that influence whether or not a marketing message will go viral. These are creativity, conformity, charisma, challenge, and cheating.

Do you agree with any or all Åström’s principles? Why or why not? If you know of a useful video on this topic, please share a link to it.

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media

Media