CCOM102

  • Creating effective business presentations
  • Startup
    • Start here
    • About
  • Course guide
    • Overview – Aims and learning outcomes
    • Syllabus
    • Learning challenges
    • Resources
    • Learning journal
    • Acknowledgements
  • Interactions
    • Course announcements
    • Course feed
  • Learning pathways
    • Developing Business Presentations
    • Presentations to Inform
    • Presentations to persuade
    • Nonverbal Delivery Techniques
    • Survey of presentation contexts
    • Assessment

Presentations to persuade

1. Overview and objectives
2. Persuasion
3. Video signpost – Cialdini and Pink
4. Making an argument
5. Video signpost – BT and Kuglich
6. Ethical communication
7. Video signpost – Norman and Packard
8. Discussion Forum – Ethical versus unethical persuasion
9. Sample persuasive speech
10. Video Signpost-Williams
11. Elevator speech
12. Video signpost – Saylor
13. Start – Elevator speech challenge
14. Tasks – Elevator speech challenge
15. Outputs – Elevator speech challenge

Elevator speech

reading

Readings

Read Chapter 14.8 in Business Communication for Success. This reading explains how an effective elevator speech will engage, and inform or persuade, listeners on the value of one theme in a micro-speech format.

What do you think will be most challenging for you if you were asked to create an elevator speech?

You must be logged in to post to WEnotes.

Note: Your comment will be displayed in the course feed.

  • ← Previous
  • Next →


institution logo
Content is available under the
Creative Commons Attribution Share Alike License.
Privacy Policy | AuthorsCreative Commons Attribution Share-Alike License
We use cookies to improve your experience on OERu websites. By continuing to use this site, you are signalling that you accept our cookie use.

OkOur privacy policy