In this pathway, you will familiarize with the principles, functions and organizational structures of persuasive speeches. You will also learn how to present effective, ethical arguments and avoid logical fallacies by keeping an audience-centred focus. Diverse individual and cultural perspectives influence the persuasion process. When we better understand others, we can better predict what they may value and feel in specific situations, and how they may behave. In persuasive speaking, it’s important to express emotion, and appeal to audience emotions, with respect, honesty and integrity to build positive versus exploitive relationships. This learning pathway also introduces you to the elevator pitch, which is a common business presentation expectation.

• Describe the relationship between persuasion and motivation.
• Describe how to use six principles of persuasion.
• Describe the effective use of five speaking functions to persuade.
• Apply audience-centred approaches in persuasive speeches.
• Outline the core components of effective arguments.
• Explain the difference between ethical emotional appeals and logical fallacies.
• Outline the five structural parts of a persuasive speech.
• Create an effective elevator speech.