media

Media

This video is a compilation of four ads to illustrate common persuasive tactics of emotional appeal, exaggeration, bandwagon, and loaded words.

Do you think these persuasive tactics mentioned in the video are ethical? Why or why not?

You must be logged in to post to WEnotes.

Note: Your comment will be displayed in the course feed.

media

Media

View Daniel Kuglich: The Art of Rhetoric: Persuasive Techniques in Advertising [8:28 min]. This video explains and illustrates arguments based on appeals to emotion (pathos), logic (logos), and credibility (ethos) used in modern advertising.