John Broadus Watson.JPG
Give me a dozen healthy infants, well-formed, and my own specified world to bring them up in and I’ll guarantee to take any one at random and train him to become any type of specialist I might select–doctor, lawyer, artist, merchant-chief, and, yes, even beggarman and thief, regardless of his talents, penchants, tendencies, abilities, vocations, and race of his ancestors. I am going beyond my facts and I admit it, but so have the advocates of the contrary and they have been doing it for many thousands of years.

—John B. Watson

In this learning pathway we will explore… As you make your way through this learning pathway, …



By the end of this learning pathway you should be able to:

  • Explain the difference between reinforcement and punishment
  • Distinguish between reinforcement schedules
  • Define observational learning
  • Discuss the steps in the modeling process
  • Explain the prosocial and antisocial effects of observational learning