Core textbooks
The learning materials for this micro-course are based on two core textbooks:
Both are open textbooks, i.e. they are published with a creative commons licence and are openly accessible without charge online. We provide links to relevant extracts from the books within the course materials, but you can also access the complete textbooks from the links above.
Suggestions for other useful resources
- Videos
- Marketing Fundamentals – a series of eight YouTube videos by Brian K. McCarthy. Some of these are included in the learning materials, but you may find it helpful to work your way through the full set.
- Blogs about marketing
Core textbooks
The learning materials for this micro-course are based on two core textbooks:
Both are open textbooks, i.e. they are published with a creative commons licence and are openly accessible without charge online. We provide links to relevant extracts from the books within the course materials, but you can also access the complete textbooks from the links above.
Suggestions for other useful resources
Content is available under the
Creative Commons Attribution Share Alike License.
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