Familiarise yourself with the course site and the course guide

• Dates: Independent study before starting the course.
• Consult these pages for the information you need.
  • About PMKT101
    1. Start here
    2. Course guide
• Key activities:
  1. Complete the OERu New Participant Survey
  2. Complete the 5 things you should do before starting the course

Establish your personal learning environment (PLE) and declare yourself.

• Dates: Independent study (recommend 2 days)
• Learning materials:
  1. Establish a personal learning environment.
• Key activities:
  1. Work through the learning materials for this learning pathway
  2. Post a “Toot” using the course PMKT101 hashtag
  3. Create your forums account for PMKT101 and complete your profile page
  4. Practise annotating a web page with the PMKT101 course code
  5. Create your bookmarks account and search for links using PMKT101
  6. Create a learning journal blog for PMKT101
  7. Complete the “Declare yourself challenge for PMKT101

These are the things you need to complete for this learning pathway.

• Dates: Independent study (recommend 3 days)
• Learning materials:
  1. Marketing products and services
• Learning activities:
  1. What is marketing? (WEnote)
  2. 4Ps of the marketing mix (WEnote)
  3. How to get your ideas to spread (WEnote)
  4. Marketing products challenge
  5. Quiz

These are the things you need to complete for this learning pathway.

• Dates: Independent study (recommend 3 days)
• Learning materials:
  1. Optimizing the marketing mix
• Learning activities:
  1. Understanding the marketing mix (WEnote)
  2. New and existing products (WEnote)
  3. Importance of pricing (WEnote)
  4. Price (WEnote)
  5. Price the only revenue generator (WEnote)
  6. Demand-based pricing (WEnote)
  7. Place (WEnote)
  8. Promotion (WEnote)
  9. Marketing mix challenge
  10. Quiz

These are the things you need to complete for this learning pathway.

• Dates: Independent study (recommend 3 days)
• Learning materials:
  1. Market segmentation, target markets and product positioning
• Learning activities:
  1. Segmenting markets and targeting audiences (WEnote)
  2. Targeting (WEnote)
  3. Positioning (WEnote)
  4. Understanding your audience (Blog post)
  5. Segmenting markets challenge
  6. Quiz