From the reading below, you will understand the methods used in distribution channels and gain insight into their role.
The chapter also covers:
- the management of underlying behavioural dimensions present in most channels
- functions of the channel
- capabilities and limitations
- the elements of a channel strategy
- Read this chapter from John Burnett’s Core Concepts of Marketing, which provides an overview of distribution channels.
- In a WEnote give an example about why marketers use various distribution channels.
- Look at what others have said on the course feed page.
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—MarketingMO
Distributing the product
From the reading below, you will understand the methods used in distribution channels and gain insight into their role.
The chapter also covers:
You must be logged in to post to WEnotes.
Note: Your comment will be displayed in the course feed.
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