media

Brands and branding

Watch this brief video by Brian K. McCarthy as it gives an overview of brands and branding and introduces the following:

  • what a brand is
  • identity, set of promises and experiences delivered to customers
  • brand name, logo, brand mark
  • brand strategy 101

  1. Write a WEnote on a well known brand that you use. What does the brand promise its customers?
  2. Look at what others have said in the course feed.

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