reading

Readings

Read Chapter 13.5 and 13.6 in Business Communication for Success. The Ch. 13.5 reading discusses key preparation activities and provides a sample informative presentation. Key activities include knowing your subject, considering audience prior knowledge, using plain language, citing credible sources, and presenting information ethically. Reciprocity, mutuality, nonjudgmentalism, honesty, respect, trust, and non-exploitation ethics are important in all communication and critical in intercultural communication contexts. Given current global population movement, and expanding global and e-business enterprises, most if not all your audiences will be culturally diverse, as well as including the usual wide range of individual variation in prior knowledge and life experiences.

The Chapter 13.6 reading discusses the content and function of the five parts of a presentation – attention statement, introduction, body, conclusion and residual message – and provides a sample speech guideline.

Recommended: When you have completed the learning activities in this topic, review speeches you viewed previously to identify how the speakers delivered their attention statement, introduction, key points, transitions between points, conclusion, and residual statement. What assumptions do you notice the speakers made about audience prior knowledge? In what ways do they address plain language and ethical communication principles in their talks? Which of the speaker strategies can you integrate in your own presentation? Please comment briefly on your observations in WENotes.

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Explore Website – Center for Plain Language The mission of this American non-profit organization is to help government agencies and businesses write clearly. Read the definition of plain language and try using the plain language checklist on their Home page to assess clarity and conciseness in your own presentation messages. You can also find a Write Better 5-step checklist under the Tools tab on this page. This checklist includes criteria for assessing audiences, tone, information design, credible testing, and usability guidelines, as well as the basic requirements.