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View both Part 1 and Part 2 of the video series – Dianna Booher: Credibility Makers or Breakers – 5 Tips to Increase the Trust Factor. In Part 1 [2:12 min.], Booher observes that, while the Internet has made researching easy, finding accurate information may be more difficult. She advises avoiding using information that doesn’t identify sources, verifying information by checking more than one source, and citing quotations accurately.

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View Part 2 [2:05 min.] where Booher advises avoiding use of exceptional situations to prove key points, investigating the context of quotes, and exploring the validity of various positions on an issue. She notes that beyond the moral obligation to tell the truth, presenting incorrect information could be embarrassing, or even have legal consequences.