The readings in the section focus on the what, why and how of persuasive communication.
Read the Chapter 14 Introduction, 14.1, 14.2 and 14.3 sections in Business Communication for Success. Persuasive messages permeate everyday life in mass media, governmental communications, and interpersonal negotiations. This set of readings defines persuasion and describes ethical, audience-centred approaches that can increase your effectiveness, such as the concept of measurable gain, and sensitivity to high and low context cultural communication contexts. They also discuss the six principles of persuasion and effective ways to apply the five main persuasive functions.
Recommended: Do the two Introductory exercises that ask you to reflect on your own participation in the market persuasion process. Also do the three 14.1 chapter exercises that invite you to analyze persuasion elements in various contexts. Finally, do the first 14.3 chapter exercise, which asks you to analyze an ad for a product or service you would never buy.
Reflect on your learning so far on persuasion.
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The readings in the section focus on the what, why and how of persuasive communication.
Readings
Read the Chapter 14 Introduction, 14.1, 14.2 and 14.3 sections in Business Communication for Success. Persuasive messages permeate everyday life in mass media, governmental communications, and interpersonal negotiations. This set of readings defines persuasion and describes ethical, audience-centred approaches that can increase your effectiveness, such as the concept of measurable gain, and sensitivity to high and low context cultural communication contexts. They also discuss the six principles of persuasion and effective ways to apply the five main persuasive functions.
Recommended: Do the two Introductory exercises that ask you to reflect on your own participation in the market persuasion process. Also do the three 14.1 chapter exercises that invite you to analyze persuasion elements in various contexts. Finally, do the first 14.3 chapter exercise, which asks you to analyze an ad for a product or service you would never buy.
Reflect on your learning so far on persuasion.
You must be logged in to post to WEnotes.
Note: Your comment will be displayed in the course feed.
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