View video – TEDxHogeschoolUtrecht – Don Norman – The Impact of Persuasion [17:11 min.]
Recognized by Business Week as one of the world’s most influential designers (Business Week, 2010), Dr. Norman “brings a systems approach to design, arguing that great design must touch every aspect of a company” (TEDx, 2011). He is also known for popularizing the concept of user-centred design and explaining emotional design principles. In this video, Dr. Norman discusses the use of internet technologies within the culture of persuasion, and some of the powerful effects on our daily lives. You may find the information from the 7:30 minute mark most useful.

View video series – Packard Pokes At Logical Fallacies: Ad Hominem [0:52]; No True Scotsman [1:02]; Begging the Question[0:56]; and Appeal to Emotion [0:56]. These four brief informative comedy videos illustrate various types of logical fallacies that damage speaker credibility. The author provides descriptive notes for each of the videos to support viewer understanding of the message.