CCOM102

  • Creating effective business presentations
  • Startup
    • Start here
    • About
  • Course guide
    • Overview – Aims and learning outcomes
    • Syllabus
    • Learning challenges
    • Resources
    • Learning journal
    • Acknowledgements
  • Interactions
    • Course announcements
    • Course feed
  • Learning pathways
    • Developing Business Presentations
    • Presentations to Inform
    • Presentations to persuade
    • Nonverbal Delivery Techniques
    • Survey of presentation contexts
    • Assessment

Presentations to persuade

1. Overview and objectives
2. Persuasion
3. Video signpost – Cialdini and Pink
4. Making an argument
5. Video signpost – BT and Kuglich
6. Ethical communication
7. Video signpost – Norman and Packard
8. Discussion Forum – Ethical versus unethical persuasion
9. Sample persuasive speech
10. Video Signpost-Williams
11. Elevator speech
12. Video signpost – Saylor
13. Start – Elevator speech challenge
14. Tasks – Elevator speech challenge
15. Outputs – Elevator speech challenge

Discussion Forum – Ethical versus unethical persuasion

discussion

Ethical vs. Unethical Persuasion

In your view, what makes some marketing messages ethical and others unethical? What were the defining characteristics of ethical and unethical techniques of the persuasive ads you researched earlier.

Please share your response in the Discussion forum without identifying any advertisers by name.

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