CCOM102

  • Creating effective business presentations
  • Startup
    • Start here
    • About
  • Course guide
    • Overview – Aims and learning outcomes
    • Syllabus
    • Learning challenges
    • Resources
    • Learning journal
    • Acknowledgements
  • Interactions
    • Course announcements
    • Course feed
  • Learning pathways
    • Developing Business Presentations
    • Presentations to Inform
    • Presentations to persuade
    • Nonverbal Delivery Techniques
    • Survey of presentation contexts
    • Assessment

Presentations to persuade

1. Overview and objectives
2. Persuasion
3. Video signpost – Cialdini and Pink
4. Making an argument
5. Video signpost – BT and Kuglich
6. Ethical communication
7. Video signpost – Norman and Packard
8. Discussion Forum – Ethical versus unethical persuasion
9. Sample persuasive speech
10. Video Signpost-Williams
11. Elevator speech
12. Video signpost – Saylor
13. Start – Elevator speech challenge
14. Tasks – Elevator speech challenge
15. Outputs – Elevator speech challenge

Sample persuasive speech

reading

Readings

Read Chapter 14.7 in Business Communication for Success. This reading provides a sample outline that will help you learn how to develop the five key structural parts of an effective persuasive speech.

Recommended: Consider using this outline and/or the video resource in this topic to develop your elevator speech in the learning challenge at the end of this pathway.

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