PMKT102

  • Marketing research and customer insights
  • Startup
    • Start here
    • About
    • Site map
  • Course guide
    • Overview
    • Learning outcome and objectives
    • Syllabus
    • Activities and learning challenges
    • Resources
  • Interactions
    • Course announcements
    • Course feed
  • Learning pathways
    • Orientation
    • Assessing customer behaviour and motivation
    • Researching customer needs and preferences
    • Developing a value proposition for the product life cycle
  • Assessment
    • Assessment overview
    • Certification and qualification options
    • How to certify participation
    • About stackable micro-credentials
    • Certificate in business
    • PMKT102 EduBit assessment tasks
    • PMKT102 EduBit rubric

Course feed

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