Read the Introduction to Chapter 13, 13.1, and 13.2 in Business Communication for Success. The key concept in these readings is that speakers are expected to present clear, credible, and convincing information, whether the goal is to explain, report, describe, or demonstrate something. In all cases, its crucial to consider audience needs.
Recommended: Do the chapter exercises with the modifications suggested.
First, do the two introductory activities, which ask you to create a brief informative lesson on three to five major steps in one of your personal activities for a peer audience.
At the end of Chapter 3.1, first, describe the key differences between informative and persuasive presentations. Next, visit any major news website to view a video of a respected professional commentator and assess their point of view. Then, view a video news report on the same site and evaluate whether the reporter conveys a neutral tone or a particular point of view. Which context emphasizes factual information over subjective interpretation? Which style would you emulate to express your own point of view?
View Webpage – Open Textbooks for Hong Kong: Business English for Success. This resource presents a table that shows the relationship between the three rhetorical elements and nine cognate strategies, illustrated with business message examples. While these elements and strategies are important to all writing and speech types, informative speeches usually place more emphasis on logos, and persuasive speeches on pathos. As you learned earlier, speeches often have more than one purpose, and use of rhetorical and cognate strategies will vary with the speech context. As you view the following videos, try to identify the various strategies each speaker emphasises in their informative speech. What audience engagement strategies do you notice the speakers using? How effective are the engagement strategies used in each speech context? Please post your response to the last question in WENotes.
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Readings
Read the Introduction to Chapter 13, 13.1, and 13.2 in Business Communication for Success. The key concept in these readings is that speakers are expected to present clear, credible, and convincing information, whether the goal is to explain, report, describe, or demonstrate something. In all cases, its crucial to consider audience needs.
Recommended: Do the chapter exercises with the modifications suggested.
First, do the two introductory activities, which ask you to create a brief informative lesson on three to five major steps in one of your personal activities for a peer audience.
At the end of Chapter 3.1, first, describe the key differences between informative and persuasive presentations. Next, visit any major news website to view a video of a respected professional commentator and assess their point of view. Then, view a video news report on the same site and evaluate whether the reporter conveys a neutral tone or a particular point of view. Which context emphasizes factual information over subjective interpretation? Which style would you emulate to express your own point of view?
View Webpage – Open Textbooks for Hong Kong: Business English for Success. This resource presents a table that shows the relationship between the three rhetorical elements and nine cognate strategies, illustrated with business message examples. While these elements and strategies are important to all writing and speech types, informative speeches usually place more emphasis on logos, and persuasive speeches on pathos. As you learned earlier, speeches often have more than one purpose, and use of rhetorical and cognate strategies will vary with the speech context. As you view the following videos, try to identify the various strategies each speaker emphasises in their informative speech. What audience engagement strategies do you notice the speakers using? How effective are the engagement strategies used in each speech context? Please post your response to the last question in WENotes.
You must be logged in to post to WEnotes.
Note: Your comment will be displayed in the course feed.
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