The main goal of an informative speech is to increase audience understanding of ideas, change their perceptions, and/or help them learn new skills. In this pathway, you will learn how to motivate audiences by framing your topics in relevant, useful, and interesting ways. Understanding your audience, including their diverse knowledge, learning preferences, interests, and cultural contexts, is crucial to developing effective, ethical informative speeches. You will also have an opportunity to apply your learning by creating an informative audience-centred presentation.

• Describe the various purposes and types of informative speeches.
• Explain the difference between exposition and interpretation of information.
• Describe the key components of an audience-centred speech introduction.
• Apply various audience engagement strategies to motivate active listening.
• Outline multi-modal learning strategies to meet diverse audience needs.
• Describe five ways to incorporate ethics in informative presentations.
• Create an effective audience-centred informative presentation.