In times of confusion, clear, concise communication becomes even more important. In this pathway, you will learn about effective ways to deliver negative news and invite constructive feedback to prevent business problems. Every organization should have a crisis communication plan for worst case scenarios. As you work through this pathway, you will also learn the elements of a crisis plan, including how to manage press conferences. In all these cases, preparation is the key to productive outcomes.

• Apply effective strategies to deliver negative workplace news.
• Prevent workplace problems by inviting feedback on concerns and issues.
• Describe the elements of a business crisis communication plan.
• Outline the purpose and key steps in managing press conferences.