reading

Readings

Read Chapter 17.3 in Business Communication for Success.

This reading gives you an overview of how to prepare a crisis communication plan, including designating a crisis communication team and a spokesperson.

Recommended: All Chapter 17.3 exercises. These exercises ask you to apply the key components of crisis communication planning to real-world scenarios. What would you say is the first concern to focus on in a crisis? What is the difference between a business crisis and high stress business challenges that commonly occur?