View video – Saylor Academy: Crisis Communication Plan. This video gives a visual summary of the steps in preparing a crisis communication plan. [3:53 min.]

View video – Keith Robertory’s Risk and Communication Crisis Basics. [19:50 min] Robertory, disaster response emergency communications manager for the American Red Cross, discusses the essentials of risk and crisis communications across various contexts, including special requirements and limitations for a business communicator. Take note of his emphasis on the importance of two-way communication and inviting public feedback.

• Read an example of a type of crisis communication plan: In Event of Moon Disaster memo by William Safire for US President to deliver.
• Take ten minutes to consider how effective this message is in terms of the crisis communication plan preparation recommended in your text and the other learning resources in this topic.