Lost at sea

Setting goals and objectives is one of the main roles of managers. Without clear goals and objectives to attain, an organization would be lost at sea without any kind of direction to follow. Without goals and objectives, it would be impossible for managers to do their jobs efficiently as they could not assign resources or organize them to accomplish specific tasks.



The overall purpose of this learning pathway is to learn about the importance of setting goals and defining objectives. Your goal is to:

  • Recognize the difference between goals, objectives, and measures.
  • Learn the S.M.A.R.T. technique used by managers to set goals.
  • Learn how managers translate goals into objectives so they can plan and strategize.