Upon successful completion of this micro-course, you will be able to:
Apply marketing concepts and processes to research and develop a value proposition for a product or service taking into account customer behaviour, motivation, needs and preferences for the product life cycle.
Learning outcome
Upon successful completion of this micro-course, you will be able to:
Apply marketing concepts and processes to research and develop a value proposition for a product or service taking into account customer behaviour, motivation, needs and preferences for the product life cycle.
Learning objectives
To support you in your progress towards achieving the learning outcome described above, each learning pathway in this course has its own set of learning objectives:
Content is available under the
Creative Commons Attribution Share Alike License.
Privacy Policy | Authors