Syllabus Session Dates Getting started Independent study before starting the course. Session 0 Independent study (recommend 2 days) Session 1 Independent study (recommend 3 days) Session 2 Independent study (recommend 3 days) Session 3 Independent study (recommend 3 days) Getting started Course overview Familiarise yourself with the course site and the course guide Dates: Independent study before starting the course. Consult these pages for the information you need. About PMKT102 Start here Course guide Key activities: Complete the OERu New Participant Survey Complete the 5 things you should do before starting the course Session 0 Orientation Establish your personal learning environment (PLE) and declare yourself. Dates: Independent study (recommend 2 days) Learning materials: Establish a personal learning environment. Key activities: Work through the learning materials for this learning pathway Post a “Toot” using the course PMKT102 hashtag Create your forums account for PMKT102 and complete your profile page Practise annotating a web page with the PMKT102 course code Create your bookmarks account and search for links using PMKT102 Create a learning journal blog for PMKT102 Complete the “Declare yourself challenge” for PMKT102 Session 1 Assessing customer behaviour and motivation These are the things you need to complete for this learning pathway. Dates: Independent study (recommend 3 days) Learning materials: Assessing customer behaviour and motivation Learning activities: Customer needs and motivation (WEnote) Consumer behaviour (WEnote) Customer psychology (WEnote) Organizational buyer behaviour (WEnote) Business-to-business versus business-to-consumer markets (WEnote) Strategic customer value (WEnote) Customer behaviour challenge Quiz Session 2 Researching customer needs and preferences These are the things you need to complete for this learning pathway. Dates: Independent study (recommend 3 days) Learning materials: Researching customer needs and preferences Learning activities: Marketing research (WEnote) Information gathering (WEnote) Research questions (WEnote) Researching needs challenge Quiz Session 3 Developing a value proposition for the product life cycle These are the things you need to complete for this learning pathway. Dates: Independent study (recommend 3 days) Learning materials: Developing a value proposition for the product life cycle Learning activities: Product life cycle (WEnote) The offering (WEnote) Supply chain (WEnote) Value proposition challenge Quiz ← Previous Next →
Getting started
Course overview
Familiarise yourself with the course site and the course guide
Session 0
Orientation
Establish your personal learning environment (PLE) and declare yourself.
Session 1
Assessing customer behaviour and motivation
These are the things you need to complete for this learning pathway.
Session 2
Researching customer needs and preferences
These are the things you need to complete for this learning pathway.
Session 3
Developing a value proposition for the product life cycle
These are the things you need to complete for this learning pathway.
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