- Read this chapter, which begins by discussing the functional areas of marketing.
This chapter discusses the product first, which is the impetus for the other marketing functions. Pay attention to the concepts of growth, maturity, and decline.
- Post a WEnote about which phase of the product life cycle you think presents the greatest challenges and why. Be sure to specify a product example – which will provide context to your comments. Also read the comments of others on the course feed page.
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—Saylor
Product life cycle
This chapter discusses the product first, which is the impetus for the other marketing functions. Pay attention to the concepts of growth, maturity, and decline.
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Note: Your comment will be displayed in the course feed.
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