Putting the audience and context first

You now know that in order to write a clear and effective message, you need to consider a number of factors.

Watch this video on Youtube, where Matt Abrahams from the Stanford Graduate School of Business explains why you must always put your audience first when crafting a message.

Having viewed the video signpost, please share one “take-home message” on WENotes below.

For example:

  • My take-home message is ….
  • I think ignoring the audience is a mistake because ….

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