Putting the audience and context first
You now know that in order to write a clear and effective message, you need to consider a number of factors.
Watch this video on Youtube, where Matt Abrahams from the Stanford Graduate School of Business explains why you must always put your audience first when crafting a message.
Having viewed the video signpost, please share one “take-home message” on WENotes below.
- My take-home message is ….
- I think ignoring the audience is a mistake because ….
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