Product
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Having something that customers want to buy is important to any company. Most companies are started by people who get an idea about how to make something better.
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—Tanner and Raymond, Chapter 7
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In this section we look at the first of the 4Ps – Products.
New and Existing Products
- Read Chapter 7: Developing and Managing Offerings in Principles of Marketing 2.0 by Tanner and Raymond
- Pay special attention to the section 7.2 Managing New Products: The Product Life Cycle within the reading.
- Watch the videos linked to in the chapter.
- Make a WEnote post below about why a new or existing product can contribute to marketing success. Look on the Course Feed page to see what others have posted.
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—Tanner and Raymond, Chapter 7
In this section we look at the first of the 4Ps – Products.
New and Existing Products
You must be logged in to post to WEnotes.
Note: Your comment will be displayed in the course feed.
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