Read the following extract from John Burnett’s Core Concepts of Marketing, which will help you to learn and reinforce your understanding of the Marketing Mix. It covers information regarding the 4Ps – Product, Price, Place (described here as Distribution) and Promotion.
Write a WEnote post about the importance of the the marketing mix:
- I think the marketing mix is important because …
- To me the most important aspect is …
- Burnett’s most important point was …
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Understanding the marketing mix
Read the following extract from John Burnett’s Core Concepts of Marketing, which will help you to learn and reinforce your understanding of the Marketing Mix. It covers information regarding the 4Ps – Product, Price, Place (described here as Distribution) and Promotion.
Write a WEnote post about the importance of the the marketing mix:
You must be logged in to post to WEnotes.
Note: Your comment will be displayed in the course feed.
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