Watch this video to gain an understanding of the importance of pricing in the marketing process and in business success. The presenter covers the following:
- where pricing fits in the marketing scheme;
- how pricing is closely connected to positioning, differentiation, value proposition and branding;
- pricing and profitability;
- three main pricing methods:
- production / development cost + markup,
- competition and,
- the perceived/actual value of the product or service;
- price execution or realization;
- go-to-market pricing strategy.
Make a WEnote post summarising what you think is the most important point made in the video, and read what others have posted on the Course Feed page.
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Importance of pricing
Watch this video to gain an understanding of the importance of pricing in the marketing process and in business success. The presenter covers the following:
Make a WEnote post summarising what you think is the most important point made in the video, and read what others have posted on the Course Feed page.
You must be logged in to post to WEnotes.
Note: Your comment will be displayed in the course feed.
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