- Read this chapter, which discusses what constitutes an “offer,” including key aspects of benefits and price, the types of consumer and business-to-business (B2B) offerings, and the important considerations of branding, labeling, and packaging in the development of new offerings.
- Post a WEnote about why a value proposition is important / not important in the development of new offerings. Don’t forget to visit the course feed page to see what others have posted.
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—Saylor
The Offering
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