PMKT103

  • Launching products and generating market demand
  • Startup
    • Start here
    • About
    • Site map
  • Course guide
    • Overview
    • Learning outcomes and objectives
    • Syllabus
    • Activities and learning challenges
    • Resources
  • Interactions
    • Course announcements
    • Course feed
  • Learning pathways
    • Orientation
    • Product branding and distribution channels
    • Leveraging promotion tools and tactics
    • The power of digital marketing
  • Assessment
    • Assessment overview
    • Certification and qualification options
    • How to certify participation
    • About stackable micro-credentials
    • Certificate in business
    • PMKT103 EduBit assessment tasks
    • PMKT103 EduBit rubric

Site map

  • Launching products and generating market demand
  • Startup
    • Start here
    • About
    • Site map
  • Course guide
    • Overview
    • Learning outcomes and objectives
    • Syllabus
    • Activities and learning challenges
    • Resources
  • Interactions
    • Course announcements
    • Course feed
  • Learning pathways
    • Orientation
      • Overview
      • OERu platform
      • OERu social network
      • OERu forums
      • Website annotations
      • OERu resource bank
      • Learning journal blog
      • Start – Declare yourself challenge
      • Tasks – Declare yourself challenge
      • Outputs – Declare yourself challenge
    • Product branding and distribution channels
      • Overview
      • Video signpost: Brands and branding
      • Brand value
      • Distributing the product
      • Channel strategy decisions
      • Marketing channels
      • Marketing channel relationships
      • Start – Distribution channels skills challenge
      • Tasks – Distribution channels skills challenge
      • Outputs – Distribution channels skills challenge
      • Quiz
    • Leveraging promotion tools and tactics
      • Overview
      • Video signpost: Marketing communications
      • Audio Signpost: Business promotion
      • Integrated marketing and communications
      • Regulation of marketing
      • Video signpost: Cross-cultural marketing communications
      • Start – Promotion tools skills challenge
      • Tasks – Promotion tools skills challenge
      • Outputs – Promotion tools skills challenge
      • Quiz
    • The power of digital marketing
      • Overview
      • Video signpost: Digital marketing
      • The reach of the internet
      • Social and digital media marketing
      • Social media and technology trends
      • Digital marketing strategies
      • Start – Digital marketing skills challenge
      • Tasks – Digital marketing skills challenge
      • Outputs – Digital marketing skills challenge
      • Quiz
  • Assessment
    • Assessment overview
    • Certification and qualification options
    • How to certify participation
    • About stackable micro-credentials
    • Certificate in business
    • PMKT103 EduBit assessment tasks
    • PMKT103 EduBit rubric

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