1. Conduct an online search to identify credible and reliable resources for the factors that influence the value of a start-up business.
  2. Generate a list of the most important factors for your start-up business (about 6 to 10 factors). In each case, note whether the factor will increase or decrease the valuation of your business in the eyes of potential investors.
  3. Select the most likely method(s) that will be used by investors to value your business.
  4. Write down the implications of your findings for adapting your business plan.